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SOURCE: Trade Show News Network By facilitating movement through design, utilizing technology to its fullest potential and prioritizing attendee comfort, event professionals can ensure participants feel safe when returning to in-person events in the post-COVID-19 world.
Visit http://www.tsnn.com/blog/designing-safe-and-inventive-exhibition-spaces to view the full article online. |
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SOURCE: CMO
In marketing, reaching consumers is only half the battle. Keeping potential customers engaged requires creativity on behalf of the marketer, but by keeping an eye on emerging trends, the least creative person can still successfully advertise. Visit https://cmo.adobe.com/articles/2019/10/the-future-of-creativity--5-trends-to-watch.html#gs.j9iujp to view the full article online. |
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SOURCE: INC. When employers have a hard time filling a job time and time again, it might not be the applicants that are the problem — it could be a problem with the job itself.
Visit https://www.inc.com/jim-schleckser/cant-find-great-people-it-might-be-job.html to view the full article online. |
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SOURCE: Association Now Shifting to virtual events has given event professionals a new tool with which to attract sponsors: attendee data. However, there are steps to take to ensure that you're not violating attendee privacy while still having something to promote to sponsors.
Visit https://associationsnow.com/2020/10/data-privacy-at-virtual-events-how-to-balance-sponsor-and-attendee-needs/ to view the full article online. |
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SOURCE: MeetingsNet Medical-event organizer the Kenes Group conducted a survey of 800 health care professionals and collected 1,800 post-event evaluations from attendees of recent online meetings, and it found that most of these attendees expected more from the events.
Visit https://www.meetingsnet.com/medical-pharma-meetings/hcps-have-plenty-say-about-virtual-events to view the full article online. |
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SOURCE: Forbes Businesses have recently been met with calls to join in the conversation about the challenges facing the world, but a business attaching itself to a social cause can be a delicate process, especially if it is perceived as an ingenuine marketing stunt.
Visit https://www.forbes.com/sites/iese/2020/10/20/how-businesses-can-take-on-global-issues-without-being-fake/#3d86d00c2328 to view the full article online. |
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SOURCE: CEIR Blog Prominent exhibition executives learned what the future holds for B2B exhibitions at this year’s Predict. Cathy Breden, CMP, CAE, CEM shares the highlights and takeaways from the first virtual CEIR Predict conference.
Visit https://ceirblog.wordpress.com/2020/10/15/predict-highlights-from-ceir-ceo-cathy-breden-cmp-cae-cem/ to view the full article online. |
