OnPoint

SOURCE: CMO.com
Diversity within an organization is not just a good idea, it’s backed by research. Bringing together a variety of people offers a broader range of solutions to problems, and studies show that companies with greater diversity are also more likely to have higher financial returns in innovation revenue and EBIT margins.

SOURCE: HubSpot
The use of automated marketing technology has sparked a B2B marketing software explosion, with more than 50 percent of companies using some form already. Still, it’s a crowded landscape, so be sure to investigate which software is best suited for your solutions.

SOURCE: Forbes
Client appreciation events have evolved from the typical luncheons and golf outings to unique and memorable recreational experiences. These outings foster the same sense of camaraderie, but can also trigger creativity, enhance motivation and stimulate connection and conversation within the group.

SOURCE: Event Marketer
The 2019 EX Award winners have been named and nearly two dozen will be honored at the Experiential Marketing Summit in Las Vegas on May 14. The EX Awards are the only marketing recognition awards to be judged exclusively by client-side judges.

SOURCE: INC.com
Even rock star employees can underperform at some point. Don't turn a blind eye. Instead, offer these three sentences to ensure an honest conversation about performance that doesn't undermine the employee's self-confidence.

SOURCE: livebuzz
Using artificial intelligence (AI) and a wide range of channels like Facebook, Twitter and WhatsApp for access, a new generation of chatbox is doing much of the heavy lifting in answering routine questions before an event.