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International Association of Exhibitions and Events

Industry News
SOURCE: CMO.com
Moving to and from the digital and physical worlds is the aim of customer experience management (CXM) and 85-year-old Synchrony Financial is taking the lead in this next phase of personalizing the customer experience across multiple channels and touch points in real time.

Visit https://www.cmo.com/features/articles/2019/4/1/early-lessons-brands-cxm.html#gs.45e405 to view the full article online.

 
SOURCE: Harvard Business Review
Creating a vision for your company and its employees is not solely the job of top-level leaders. Three key elements afford managers (as aspiring leaders) opportunities to gain knowledge and hands-on experience in shaping the company's vision.

Visit https://hbr.org/2019/04/you-dont-have-to-be-ceo-to-be-a-visionary-leader to view the full article online.

 
SOURCE: TSNN Blogs
Lead generation is an integral part of the way organizers gather data and facilitate exhibitor ROI, and new technology is expanding both the measure and reach of lead generation via a number of new tools.

Visit https://www.tsnn.com/blog/lead-retrieval-tools-changing-face-trade-shows-and-exhibitions to view the full article online.

 
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Teamwork Event Specialists
SOURCE: Forbes
The legend of the lone inventor creating breakthrough ideas is just that – a legend. The truth is that great accomplishments are hardly accomplished alone. There are a number of people who helped in myriad ways to make us – and our achievements – better.

Visit https://www.forbes.com/sites/tracybrower/2019/04/07/the-surprising-social-dynamics-that-will-help-you-perform-better/#2c56f7863578 to view the full article online.

 
SOURCE: Trade Show Executive
IWF announced this week its partnership with Surface & Panel magazine to create mDesign Live, a boutique event that connects fabricators, architects and others in the interior design fields. The new show will launch Oct. 28-29 at the DeVos Place Convention Center in Grand Rapids, MI.

Visit https://www.tradeshowexecutive.com/archive/industry-news/iwf-collaborates-launch-boutique-event-focused-interior-design-industry/ to view the full article online.

 
Experient, a Maritz Global Events Company
Create an Experience to Remember
A great event experience must be seamless and unforgettable. Happy participants, exhibitors and sponsors want to come back and bring their friends. Design and deliver exceptional event experiences...
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SOURCE: INC.com
Business connections are the life-blood of our success. With them we create lasting friendships, make other connections and find resources and outlets for our ideas. Here are several books that will help you learn how to deepen those business relationships.

Visit https://www.inc.com/john-hall/11-books-to-take-your-networking-relationships-to-next-level.html?cid=hmside1 to view the full article online.

 
MGM Resorts announced April 2 its intent to partner with KultureCity, a nonprofit organization working toward making venues autism inclusive. The venues will provide sensory kits including noise-canceling headphones, verbal cue cards, weighted lap pads and a host of other tools designed to facilitate autistic attendees.

Visit http://www.internationalmeetingsreview.com/nevada/mgm-works-make-vegas-venues-autism-inclusive-104983 to view the full article online.

 
SOURCE: Fast Company
Professional development requires a number of cognitive factors, some of which can work counter to your growth. In fact, paralysis byanalysis – overthinking the situation – can actually lead us to choke on doing the most routine functions.

Visit https://www.fastcompany.com/90330149/negotiation-performance-is-more-than-just-confidence to view the full article online.

 
CEIR Event: Insights on Where Events Are Going
SOURCE: CEIR.Blog
To learn how well attendees were responding and using information received at the Annual Meeting and identify gaps in that knowledge, a team from the American Urological Association set up benchmarks for tracking learner knowledge, retention and outcomes.

Visit https://ceirblog.wordpress.com/2019/04/07/how-aua-tracks-learner-retention-with-live-polling/ to view the full article online.

 
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