Industry News
SOURCE: GES Global marketing partner, GES, announced earlier this week the full-service experience provider's clients, team members and products garnered more than 40 awards in 2018 including notable design, creative and marketing awards. And for the 10th year in a row, GES' National Servicenter® was recognized by J.D. Power for their Outstanding Customer Service.
Visit https://www.naylornetwork.com/iae-nwl/pdf/GES_Award_Winning_Year_Final.pdf to view the full article online.
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SOURCE: Fast Company Ever wonder why some businesses fail while others thrive? Our decision-making processes are at the core of our personal and professional success. We think we make decisions based on facts, but the truth is that most decisions are based on our emotions – the "why" factor – to provide an internal compass for making tough decisions.
Visit https://www.fastcompany.com/90292848/why-are-core-values-important-to-an-organization to view the full article online.
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SOURCE: Harvard Business Review As sales leaders become more confined to leading rather than selling, they can become disconnected from their customers and their team. Staying in tune with the team -- top sellers and newe members, addressing immediate weaknesses, but also eyeing future rewards, and staying open to new ideas, can go a long way in growing excelling over time.
Visit https://hbr.org/2019/01/what-sales-leaders-need-to-excel-over-time to view the full article online.
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SOURCE: HubSpot Blog Content marketing has become a necessity for strategic planning. Diving into your industry's news and trends, studying your audience – what are they reading and viewing – and networking with other professionals at every opportunity are just a few rules of thumb for good content writing. Here are some additional tips for developing an expert voice and creating first-rate content.
Visit https://blog.hubspot.com/marketing/5-habits-of-highly-successful-content-creators-list to view the full article online.
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SOURCE: SmartBrief Communication is an art, and whether oral or written, there is a distinct correlation between purpose and emotion. Are you responding or reacting? Pay attention to what you are saying, and how you are saying it. Self-awareness, as much as social awareness, will better guide you in your spoken and written communications.
Visit https://www.smartbrief.com/original/2019/01/communicate-purpose?utm_source=brief to view the full article online.
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SOURCE: TSNN Blogs When contacting exhibitors about renewals for your upcoming show, reimagining your approach can help increase company participation and engagement. Suggest a new use of space, or maybe they are better suited as sponsors rather than exhibitors. It's all about engaging the customer and ensuring they get value from their participation.
Visit https://www.tsnn.com/blog/three-tips-reimagine-and-reengage-your-exhibitors to view the full article online.
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