Industry News
SOURCE: Fast Company Think about the way you treat your neighbors – familiar and mutually beneficial, right? Now think about the way you negotiate. Like most people, we're looking to gain as much as possible without giving away more than we have to. A better way is to think more neighborly and how the outcome can benefit both parties.
Visit https://www.fastcompany.com/90255942/what-you-are-doing-wrong-in-negotiations to view the full article online.
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SOURCE: TSNN News Shattering its own record in the U.S., the IMEX America 2018, held Oct. 16-18 at the Sands Expo and Convention Center in Las Vegas, drew 6,000 attendees from more than 150 countries, more than 3,500 exhibitors and had an estimated economic impact of $19.1 million.
Visit https://www.tsnn.com/news/imex-america-highlights-landmark-week-event-industry to view the full article online.
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SOURCE: Hub Spot Blog Based on legendary 19th century marketer Elias St. Elmo Lewis' marketing credo, the AIDA Model calls for marketers to center their marketing plans on these four proven strategies for consistent customer engagement.
Visit https://blog.hubspot.com/marketing/aida-model to view the full article online.
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SOURCE: The Bizzabo Blog With examples from leading brands like Apple, JetBlue, Google and more, dig into the long and short of event marketing plans and the creativity and ingenuity that encompasses the entire experience.
Visit https://blog.bizzabo.com/event-marketing-examples to view the full article online.
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SOURCE: Harvard Business Review Historically, managers have followed five basic tenants: planning, organizing, staffing, directing and controlling. But in the age of artificial intelligence and disruptors of all kinds, can these same concepts keep pace with a more fluid work environment?
Visit https://hbr.org/2018/10/the-role-of-a-manager-has-to-change-in-5-key-ways to view the full article online.
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CEIR Event: Insights on Where Events Are Going
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