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International Association of Exhibitions and Events

Industry News
Source: Inc.
In order to lead a great team, focus more on identifying with your employees rather than managing them.

Visit https://www.inc.com/jeff-haden/want-to-be-a-great-leader-become-a-great-identifier.html to view the full article online.

 
Source: Trade Show News Network
There are so many different approaches to digital marketing, it can be hard to choose a plan of action when the next big thing could be around the corner. There quite a few strategies out there you don't want to let pass you by.

Visit http://www.tsnn.com/blog/7-tactics-every-digital-marketer-should-learn-love-2018 to view the full article online.

 
Boston Convention Marketing Center
Experient, a Maritz Global Events Company
CadmiumCD
How ALA Automated Logistics Management for Their Annual Conference
ALA, along with other major organizations like ADA, WVC, MLA, and AAAnthro, have been in the process of Beta Testing the Logistics Module for the past year and a half so that it is ready for use by all meeting organizers in 2019. One organization calculated over 40 hours of labor saved after using the system.
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Source: Forbes
How can you spend more time on more strategic thinking instead of day-to-day tasks and problems? Here are three practical ways executives can shift their roles so they can focus more on the big picture.

Visit https://www.forbes.com/sites/roncarucci/2018/04/09/three-ways-to-be-sure-youre-a-strategic-thinker/#682ff1554218 to view the full article online.

 
Source: World Economic Forum
In an excerpt from "The Little Book of Lykke," Meik Wiking explores the idea of productivity in a environment with no meetings, managers or mail.

Visit https://www.weforum.org/agenda/2018/04/we-implemented-a-weekly-no-talking-day-at-my-company-heres-what-happened-to-our-productivity to view the full article online.

 
Source: Skyline
Corporate swag may be a great way to engage new customers and grow your brand, but it's most effective is your giveaway also meetings your marketing goals.

Visit http://www.skylinetradeshowtips.com/15-tips-for-aligning-corporate-swag-with-your-marketing-objectives/ to view the full article online.

 
Federal Express
Source: Event Manager Blog
Sponsorships play a essential role in all events, but especially at trade shows, so designing packages where brands can truly standout is a must.

Visit https://www.eventmanagerblog.com/sponsorship-packages-for-tradeshows to view the full article online.

 
Source: Feathr
Feathr announced last month that it has a new technical partnership with registration and data service provider Convention Data Services. Both companies offer a multifaceted set of solutions for event organizers and associations to grow events, engage audiences and boost revenue.

Visit https://www.feathr.co/blog/feathr-cds-partnership to view the full article online.

 
CEIR Event: Insights on Where Events Are Going
Source: CEIR Event Blog
A survey conducted by UFI (Global Association of the Exposition Industry) stated that each of the seven world regions projected positive growth for meetings and trade shows in 2015-2017.

Visit https://ceirblog.wordpress.com/2018/04/08/growth-of-international-trade-show-activity-outside-the-usa/ to view the full article online.