SOURCE: Exhibitor Midwest marketing tech firm Ferritt, on Monday, released its new online platform that uses encrypted data to match marketer's prospects lists with organizers attendee lists, opening new revenue streams for organizers while giving marketer's more data-specific leads.
Visit http://www.exhibitoronline.com/news/article.asp?ID=17933 to view the full article online.
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SOURCE: MeetingsNet A tightening of the European Union data privacy laws (GDPR) go into effect May 25, 2018. The new rules pertain to all EU citizens--regardless of where they live, or where the show is held--and will dramatically impact the way event planners collect and use information about attendees. With fines projected to be as high as $24 million or 4 percent of an organization's total annual revenue, organizers in the EU as well as other countries should take note.
Visit http://www.meetingsnet.com/safety-security/new-eu-data-privacy-rules-are-coming to view the full article online.
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CEIR Event: Insights on Where Events Are Going
Reams of quantitative data are gathered before, during and after events, yet it may well be the qualitative data of appeal and opinion -- the small data -- that provide real insight into attendee motivation.
Visit https://ceirblog.wordpress.com/2018/02/ to view the full article online.
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