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SOURCE: Harvard Business Review
Cooler heads prevail, or so the adage goes. And since crisis has become more of a "when" rather than "if" proposition it's imperative that leaders stay cool when the heat rises. Visit https://hbr.org/2018/02/how-leaders-can-keep-their-cool-in-a-crisis to view the full article online. |
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SOURCE: CMO.com
The Millennial generation's influence has become a driving force in the retail world, affecting not just what we buy, but why. From product origins to how we interact personally and professionally, this socially conscious demographic and their buying habits are prompting marketers to adopt a Millennia-Minded approach toward their imaging, branding and consumer engagement.. Visit http://www.cmo.com/opinion/articles/2018/1/17/18-millennialminded-trends-for-2018-.html#gs.C9V0JTM to view the full article online. |
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SOURCE: Adweek
In a move to harness the precision power of artificial intelligence, decision-makers are including AI in many aspects of the marketing cycle to more accurately pinpoint the choices audiences will make. Visit http://www.adweek.com/digital/how-businesses-are-using-ai-and-machine-learning-to-leverage-events/ to view the full article online. |
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SOURCE: TSNN-Blog
Using predictions from several well-respected industry forecasters, several new trends in event marketing will be seen emerging in the coming months, while still others will broaden in their scope, appeal and influence. Visit http://www.tsnn.com/blog/6-event-marketing-trends-2018 to view the full article online. |
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SOURCE: Fast Company
Despite a work-week that often far exceeds the 40-hour mark, a recent Bureau of Labor and Statistics report, finds that productivity levels are at the slowest rate ever recorded. Not because people are working less, but actually because they are "working harder." Visit https://www.fastcompany.com/40527825/our-obsession-with-working-hard-is-ruining-our-productivity to view the full article online. |
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SOURCE: Trade Show Executive
The multi-million dollar, state-of-the-art light system renovation by partners UBM plc and the MBCC will mean a brighter and more energy-efficient venue, with more than 1,000 fixtures replaced in the 1 million square foot plus venue. Visit http://tradeshowexecutive.com/archive/industry-news/mandalay-bay-convention-center-and-ubm-invest-led-lighting-will-debut-magic-next-week/ to view the full article online. |
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SOURCE: Inc.com
There is a difference between standing out and just standing, and when it comes to sharing ideas with others, thought leaders are thoughtful and provocative members of the team who have learned the art of effectively communicating their ideas without standing on the toes of their peers. Visit https://www.inc.com/alison-davis/want-to-be-a-thought-leader-heres-how-to-stand-out-be-noticed.html?cid=hmsub3 to view the full article online. |
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SOURCE: EventMB
Since first impressions are, well, first impressions, your event entry way is prime real estate for setting the stage into your company's message. And a staggering array of tents, tunnels or combination of elements can take a dull venue to new a new level of engagement for attendees. Visit https://www.eventmanagerblog.com/event-entrance-ideas to view the full article online. |
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SOURCE: ceir.org
While communication is the mainstay for meeting planners, the technologies used in the day-to-day organization and work meeting planners need to accomplish requires a whole new set of communication skills. Visit https://ceirblog.wordpress.com/2018/02/11/integration-challenges-sharing-data-is-all-about-communication/ to view the full article online. |
