OnPoint

International Association of Exhibitions and Events

Industry News
Source: TSNN Blog
Choosing event technology can be time consuming and ineffective if you don't know where to prioritize. With all the technology available for trade show planners and exhibitors, it's important to choose the most effective technology tools to invest in.

Visit http://www.tsnn.com/blog/best-practices-when-ordering-event-technologies to view the full article online.

 
Source: Trade Show Executive
Freeman has acquired of San Francisco-based Helios Interactive, a company that features augmented reality experiences for event marketing groups.

Visit http://tradeshowexecutive.com/archive/industry-news/freeman-digital-ventures-acquires-vr-specialist-helios-interactive/ to view the full article online.

 
Source: Frontline Exhibits
A look at how to utilize and incorporate the use of screens effectively in an event experience. Strategizing on placement and type of demonstration is key to grabbing your audience.

Visit http://www.frontline-exhibits.com/2017/11/screen-time-how-to-design-trade-show-displays-with-monitors/ to view the full article online.

 
Click the link below to access the North American Festival's white paper that looks at the trends, industry outlook, challenges, and opportunities in the North American Event Market.

Visit http://www.naylornetwork.com/iae-nwl/pdf/FINAL_AMR_XLIVE_North-American-Festivals-White_Paper-Nov2017.pdf to view the full article online.

 
Boston Convention Marketing Center
Experient, a Maritz Global Events Company
CadmiumCD
Reasons This Growing Event Tech Company Won Multiple Awards In 2017
Event technology company CadmiumCD celebrates an award-winning 2017. Industry, community, and employees recently aligned to give this company recognition for their business growth, industry products, and employee satisfaction.
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Source: Event MB
Your venue can be your greatest asset or your downfall at an event. Here are 6 tips to working with your event venue, to guarantee success.

Visit http://www.eventmanagerblog.com/work-with-venue-for-event-promotion to view the full article online.

 
Federal Express
How We Increased Our Trade Show Attendance By 25%
Expo Logic
Scott Hersh, the Business Development Director at the Irrigation Association, was looking for ways to increase attendance at their 2016 Irrigation Association Conference. He decided to use an affiliate marketing tool from Expo Logic to grow his event and wound up with over 1,000 additional registrations.
Watch Scott explain how he achieved this growth!
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CEIR Event: Insights on Where Events Are Going
Source: CEIR Events
A look at defining marketing in terms of what kind of experience companies can provide their consumers.

Visit https://ceirblog.wordpress.com/2017/11/12/what-is-marketing/ to view the full article online.

 
EMC Outdoor & Events