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Source: CEIR
In the third report in its newest series on attendee floor engagement, CEIR found that 94 percent of exhibitors use attendee engagement tactics to impact their overall important objectives for exhibiting. Results indicate that integrating attendee engagement tactics is effective in impacting outcomes for the better. Visit http://www.ceir.org/ceir-publishes-third-attendee-floor-engagement-tactics-report to view the full article online. |
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Source: TSNN
If your event has a blog, you’re engaged in content marketing. A social media channel? Yes, content marketing again. An e-newsletter? You guessed it – content marketing. Whether show planners call it "content marketing" or not, many are using content marketing tactics to promote their events. Visit http://www.tsnn.com/news-blogs/content-marketing-and-its-critical-role-event-marketing to view the full article online. |
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Source: Forbes
Summer can be a tough time to get into the rhythm. The kids are off school, the weather is beautiful, and family vacations are common. It is very easy during these summer months to find yourself getting a little lazy when it comes to work. Visit https://www.forbes.com/sites/jasonselk/2017/07/09/4-techniques-for-winning-the-summertime-fight-thru/#7167685c3fe6 to view the full article online. |
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Source: Freeman
Over the last few decades there has been a rise in international event expansion. Organisers are eager to replicate or 'geo-clone’ their events outside of the original mother brand, because the practice can expand the reach of their event brand on a global scale. Visit https://www.freeman.com/insights/documenting-the-rise-of-the-glocal-event-vol03 to view the full article online. |
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Source: Conference & Meetings World
One of my favourite places to be is on the floor of a busy trade event, watching the way visitors and exhibitors interact. There are those visitors that have done their homework and know exactly who they want to see, maintaining an impressive calendar of appointments and meetings; everything planned to the last detail. Visit http://www.c-mw.net/killer-app-may-not-one-phone/ to view the full article online. |
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Source: Event Marketer
Social media is ubiquitous in experiential marketing, with social media impressions a key metric for marketers. But with the rise of this attendee-driven amplification channel has come hard lessons in letting go—that, unlike photo activation booths, brands can’t always control the visuals or the messages shared. Visit http://www.eventmarketer.com/article/optimize-event-footprints-instagram/ to view the full article online. |
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Source: Inc.
As a speaker, I like to intersperse stories and recommendations throughout all my keynote speeches. For years, I gave my audiences specific take-always which I believed would help them improve their sales. Visit https://www.inc.com/ian-altman/what-science-can-teach-us-about-capturing-an-audiences-attention.html?cid=hmside2 to view the full article online. |
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Source: CEIR Event
The shopping center industry is the latest disrupted business model that events can learn from. According to a research report from Credit Suisse, 25 percent of today’s malls will close by 2020. Visit https://ceirblog.wordpress.com/2017/07/09/is-the-events-industry-disruption-resistant/ to view the full article online. |
