OnPoint

International Association of Exhibitions and Events

Industry News
Source: GES
Today’s business environment requires us to do more with less. Part of that is stretching your exhibition dollar as far as it can go. One of the easiest – and most cost effective – ways to do so is to take advantage of discounted early ordering rates for exhibitor products and services.

Visit http://www.ges.com/us/blog/post/a-little-planning-can-save-you-a-lot-of-money to view the full article online.

 
Source: TSNN
In the trade show industry, and specifically for sales teams, producing results by means of booth and sponsorship sales is customarily the criteria by which "productivity" is measured. If we accept the end result as a good measure of productivity, and for all practical purposes it does seem to be the best option, then keeping the team’s focus on both short and long-term goals is key to success.

Visit http://www.tsnn.com/news-blogs/productivity-importance-wellthoughtout-sales-plan to view the full article online.

 
Source: IAEE HQ
Nope, this post isn’t about my "word of the year." (If you haven’t read about the word I chose for 2017, get the scoop here!) Instead, it’s about another word I believe everyone should employ to be more productive – and quite likely more sane. That’s the word "no."

Visit https://iaeehq.com/2017/02/07/the-importance-of-saying-no-at-work/ to view the full article online.

 
Boston Convention Marketing Center
Experient, a Maritz Global Events Company
CadmiumCD
Reasons This Growing Event Tech Company Won Multiple Awards In 2017
Event technology company CadmiumCD celebrates an award-winning 2017. Industry, community, and employees recently aligned to give this company recognition for their business growth, industry products, and employee satisfaction.
Read More
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Source: Forbes
I’m convinced In a world where Siri can tell you today’s weather within three seconds (it’s true, I timed it) and Amazon can deliver a package to your door within a couple hours, responsiveness is do or die in the world of business. The fact is, speed wins. But most companies don't get it, wait too long to respond, and leave great leads to linger and die an almost certain death.

Visit https://www.forbes.com/sites/williamvanderbloemen/2017/02/12/5-practical-ways-to-make-your-team-ridiculously-responsive/#4718cb6f53b7 to view the full article online.

 
Source: Chicago Tribune
RT Trade Show & Event Furnishings, the nation's leading furniture and accessories rental company, today announced the opening of a new distribution center in the Chicago metro-area. The expanded Chicago location will continue to serve customers across 12 Midwestern states as well as Toronto, Canada.

Visit http://www.chicagotribune.com/suburbs/naperville-sun/community/chi-ugc-article-cort-trade-show-and-events-opens-new-chicago--2017-02-09-story.html to view the full article online.

 
Visit Anaheim
Source: Inc.
Driving sales by driving more activity, new tools or incentives can work temporarily, but to reach a sustainable sales solution, leaders should be focused on driving culture in three ways.

Visit http://www.inc.com/partners-in-leadership/3-ways-to-drive-sales-by-driving-culture.html?cid=srch to view the full article online.

 
Source: Expo Logic
When companies decide to exhibit at your event, they do so with one goal in mind: acquiring leads. The number of leads they acquire (and their ability to follow up with those leads) will be the deciding factor for whether they choose to exhibit at your event again.

Visit http://ww2.expologic.com/blog/why-it-pays-to-give-your-exhibitors-the-best-tools to view the full article online.

 
How We Increased Our Trade Show Attendance By 25%
Expo Logic
Scott Hersh, the Business Development Director at the Irrigation Association, was looking for ways to increase attendance at their 2016 Irrigation Association Conference. He decided to use an affiliate marketing tool from Expo Logic to grow his event and wound up with over 1,000 additional registrations.
Watch Scott explain how he achieved this growth!
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CEIR Event: Insights on Where Events Are Going
Source: CEIR Event
Nowadays, matchmaking at exhibitions and face-2-face events is similar to the world of dating. As many single people are time-poor, they are trusting their personal lives to be arranged in the fast and furious world of online dating tools.

Visit https://ceirblog.wordpress.com/2017/02/13/matchmaker-matchmaker/ to view the full article online.