OnPoint

International Association of Exhibitions and Events

Industry News
Source: Inc.
Our standard problem solving strategies do work, but what if we figured out how to solve problems before they happened?

Visit http://www.inc.com/james-sudakow/be-a-better-problem-solver-in-2017-by-changing-this-one-thing.html to view the full article online.

 
Source: Successful Meetings
From peacocks with elaborate tail feathers and leopards with distinctive spots to zebras with perfect stripes and lions with majestic manes, the animal kingdom is plump with exhibitionists who know how to attract attention. Unfortunately, the same can't be said for exhibit halls, where most exhibitors disappear against a backdrop of monotonous trade show booths.

Visit http://www.successfulmeetings.com/Strategy/Meeting-Strategies/How-to-Build-a-Better-Trade-Show-Booth/ to view the full article online.

 
Boston Convention Marketing Center
Experient, a Maritz Global Events Company
Teresa Eyet vs. The Mighty Snowpocalypse
CadmiumCD
Source: CadmiumCD
Find out how AHCA/NCAL Super Planner Teresa Eyet defended her conference against the mighty Snowpocalypse of 2010 with her amazing super planner powers.
https://bit.ly/29teZk1
Advertisement
Source: Meetings & Conventions
For years, we've been hearing that virtual reality was going to transform the travel and events industries. The details about just how that was going to happen often were vague, and, to be honest, it didn't really seem all that compatible with face-to-face meetings. However, VR is gradually becoming a very useful, even practical, tool for planners.

Visit http://www.meetings-conventions.com//Blogs/Tech-Beat/post/2016/12/15/Virtual-Reality-Gets-Serious.aspx to view the full article online.

 
Source: Forbes
It’s easy to explain why any of us might not trust a certain leader. It’s easy to offer details about why any of us may not personally like a certain style of management. Yet, there seems to be something inexplicable about why we positively connect with certain people—why we like, trust, and admire them. What do they do these leaders do differently?

Visit http://www.forbes.com/sites/davidsturt/2016/12/22/4-5-habits-of-admired-leaders-why-they-are-both-followed-and-liked/#44cd61334e55 to view the full article online.

 
Convention Data Services
a2z, Inc.
Source: TSNN
We are observing an emerging trend with exhibitors. More and more are moving away from having the generic candy dish to serving "real" food and offering beverages to their visitors at the booth.

Visit http://www.tsnn.com/news-blogs/avoid-serving-these-7-types-food-trade-show-0 to view the full article online.

 
Source: Trade Show Executive
Marketplace Events acquired a half-dozen consumer shows from Southern Shows, Inc., in late December, including the annual Southern Christmas Show held in Charlotte, NC.

Visit http://www.tradeshowexecutive.com/archive/industry-news/marketplace-events-acquires-six-north-carolina-shows-southern-shows/ to view the full article online.

 
Source: CDS
The American Telemedicine Association (ATA) has selected Convention Data Services (CDS) as its new trusted registration partner. The contract runs through 2018 and calls for CDS to provide full registration and lead retrieval services, along with housing and membership integrations for two events: the ATA International Conference & Tradeshow and the ATA Fall Forum.

Visit https://www.naylornetwork.com/iae-nwl/articles/index.asp?aid=417793&issueID=54640 to view the full article online.

 
How We Increased Our Trade Show Attendance By 25%
Expo Logic
Scott Hersh, the Business Development Director at the Irrigation Association, was looking for ways to increase attendance at their 2016 Irrigation Association Conference. He decided to use an affiliate marketing tool from Expo Logic to grow his event and wound up with over 1,000 additional registrations.
Watch Scott explain how he achieved this growth!
Advertisement
CEIR Event: Insights on Where Events Are Going
Source: CEIR Event
As the year comes to an end, CEIR reflects back on the hours of research and work put forth to inform our dedicated readers, like you, on why the exhibitions and events industry will continue to be a relevant and gainful marketing avenue in today’s technologically advanced world.

Visit https://ceirblog.wordpress.com/2016/12/26/ceir-rewind-a-look-at-2016/ to view the full article online.

 
Naylor Association Solutions