OnPoint

International Association of Exhibitions and Events

Industry News
Source: Forbes
Now more than ever, success is about embracing the new normal, breaking rules, and doing what feels right and is right even if it goes against conventional wisdom.

Visit http://www.forbes.com/sites/maseenaziegler/2016/12/11/experts-reveal-the-top-6-habits-you-need-for-success-in-2017/#1dad6d125675 to view the full article online.

 
Source: CEIR
After a series of strategic planning meetings over a two-year period, the Center for Exhibition Industry Research (CEIR) Board of Directors is realigning its resources to focus more clearly on the mission of the organization: producing industry-leading research on the exhibitions and events industry.

Visit http://www.ceir.org/breaking-news-ceir-announces-strategic-shift to view the full article online.

 
Source: TSNN
In December 2014, I was invited to give a keynote talk at a digital marketing event in Europe. There were 15 speakers. All white men. When I realized that all the education and training was being provided by only white men, I actually became physically ill.

Visit http://www.tsnn.com/news-blogs/tackling-diversity-marketing-world to view the full article online.

 
Boston Convention Marketing Center
Experient, a Maritz Global Events Company
Teresa Eyet vs. The Mighty Snowpocalypse
CadmiumCD
Source: CadmiumCD
Find out how AHCA/NCAL Super Planner Teresa Eyet defended her conference against the mighty Snowpocalypse of 2010 with her amazing super planner powers.
https://bit.ly/29teZk1
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Source: Entrepreneur
Attracting a new customer is just too difficult and expensive to lose the relationship because you didn't treat them right.

Visit https://www.entrepreneur.com/article/284799 to view the full article online.

 
Source: CMO
One of the hot topics for 2016 was "transformation," be it in marketing, digital, or the core structure of business itself. It created a great deal of debate and soul searching in senior management.

Visit http://www.cmo.com/features/articles/2016/12/8/does-your-business-need-transformation-or-evolution.html#gs.3t8oNOQ to view the full article online.

 
Convention Data Services
a2z, Inc.
Source: Shepard
Shepard, a trade show services and event production company, recently announced the launch of Shepard Audio Visual Services to their growing line of offerings. Industry veteran and AV expert, Stuart Danneman, joined the Shepard team as vice president of audio visual services to spearhead the launch and integration of the new offering.

Visit http://www.shepardes.com/press/shepard-announces-expanded-capabilities-launch-audio-visual-services/ to view the full article online.

 
Source: Meetings & Conventions
Fortunately, it just takes a few simple steps to get greener. And what's great is that taking these steps will not only help reduce your company's carbon footprint, it's awesome for your bottom line.

Visit http://www.meetings-conventions.com//Blogs/Guest-Stars/Meetings%20and%20Conventions%20-%20Guest%20Stars/post/2016/11/29/5-Ways-the-Trade-Show-Industry-Can-Go-Greener to view the full article online.

 
Source: Trade Show Executive
A $2 million upgrade of the wireless network at Cobo Center has now been completed, giving the downtown Detroit landmark a WiFi capability with as much digital horsepower as any muscle car that has rolled off of a Motor City assembly line.

Visit http://tradeshowexecutive.com/archive/industry-news/cobo-center-finalizes-major-wifi-upgrade/ to view the full article online.

 
How We Increased Our Trade Show Attendance By 25%
Expo Logic
Scott Hersh, the Business Development Director at the Irrigation Association, was looking for ways to increase attendance at their 2016 Irrigation Association Conference. He decided to use an affiliate marketing tool from Expo Logic to grow his event and wound up with over 1,000 additional registrations.
Watch Scott explain how he achieved this growth!
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CEIR Event: Insights on Where Events Are Going
Source: CEIR Event
Hard to believe now, but three years ago the cutting-edge technology that vendors were pitching at IAEE’s Expo! Expo! was the mobile app. This year it was an Internet of Things phenomenon that could potentially have a real-world impact on the events industry: wearables–more specifically, beacons.

Visit https://ceirblog.wordpress.com/2016/12/12/maybe-finally-big-data-that-event-organizers-can-use/ to view the full article online.

 
Naylor Association Solutions