OnPoint

International Association of Exhibitions and Events

Industry News
Source: IAEE
Truth: Social media at work is an integral part of many of your employees’ days.

Visit https://iaeehq.com/2016/10/31/social-media-at-work-do-the-pros-outweigh-the-cons/ to view the full article online.

 
Source: Forbes
CEOs and leaders face many challenges, and it is their job to provide solutions, right? But, after all, people are not born with qualities like effective leadership and innovation. These can only be learned and earned through hard work and diligence.

Visit http://www.forbes.com/sites/forbescoachescouncil/2016/11/06/top-challenges-ceos-and-leaders-face-and-how-to-overcome-them/#c9970f455cf3 to view the full article online.

 
Boston Convention Marketing Center
Teresa Eyet vs. The Mighty Snowpocalypse
CadmiumCD
Source: CadmiumCD
Find out how AHCA/NCAL Super Planner Teresa Eyet defended her conference against the mighty Snowpocalypse of 2010 with her amazing super planner powers.
https://bit.ly/29teZk1
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Source: TSNN
Planning for an outdoor exhibit or trade show requires considering a myriad of factors involving exhibit space, meeting rooms, marketing theme, available hotel rooms, and hundreds of other items both large and small. I’d like to introduce one more: weather.

Visit http://www.tsnn.com/news-blogs/why-weather-essential-trade-show-business-tool to view the full article online.

 
Source: Associations Now
What this year’s thriller of a World Series can teach meeting planners about designing and executing conferences or meetings.

Visit http://associationsnow.com/2016/11/batter-event-lessons-world-series/ to view the full article online.

 
Convention Data Services
Source: Harvard Business Review
Striving to increase workplace diversity is not an empty slogan — it is a good business decision.

Visit https://hbr.org/2016/11/why-diverse-teams-are-smarter to view the full article online.

 
Source: CMO.com
Email usage is on the rise, driven primarily by consumers’ shift to mobile, according to a new study by Adobe Digital Insights (ADI). At the same time, email is evolving: It’s less formal in a world that is moving toward texting and emojis and in which smartphones are the preferred device for accessing email.

Visit http://www.cmo.com/adobe-digital-insights/articles/2016/9/30/adobe-email-survey-2016.html#gs.3s2E5Wk to view the full article online.

 
How We Increased Our Trade Show Attendance By 25%
Expo Logic
Scott Hersh, the Business Development Director at the Irrigation Association, was looking for ways to increase attendance at their 2016 Irrigation Association Conference. He decided to use an affiliate marketing tool from Expo Logic to grow his event and wound up with over 1,000 additional registrations.
Watch Scott explain how he achieved this growth!
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Source: MDG
Are your holiday social media posts starting to feel as stale as a re-gifted fruitcake? Does your brand keep sharing the same things year after year?

Visit http://www.mdgadvertising.com/blog/holiday-marketing-2016-7-fresh-ideas-for-your-holiday-social-media-posts-infographic/ to view the full article online.

 
Source: Visit San Diego
As part of an ongoing effort to develop new ways to drive significant economic impact to the region, the San Diego Convention Center Corporation (SDCCC) has hired Mohsen Khaleghi to lead its new business development strategy initiative.

Visit https://visitsandiego.com/media/news/san-diego-convention-center-names-mohsen-khaleghi-chief-business-development-officer to view the full article online.

 
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