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Source: TSNN
Most people have either planned or attended an event with a corporate social responsibility (CSR) activity. CSR, defined as business practices involving initiatives that benefit society, plays a role in helping organizations to be perceived as leaders. Visit http://www.tsnn.com/news-blogs/corporate-social-responsibility-community-service-and-trade-shows to view the full article online. |
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Source: CMO.com
Last week I wrote about how to determine whether your company is truly committed to personalizing the customer experience (CX) and building loyalty. I presented the first half of eight questions to ask yourself; now I offer the rest. Visit http://www.cmo.com/opinion/articles/2016/9/27/is-your-brand-committed-to-a-personalized-customer-experience-part-2--.html#gs.0cD0zbo to view the full article online. |
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Source: Association Adviser
Texting is a powerful (though underutilized) marketing platform because of its high engagement rate and effectiveness in reaching those who may be less inclined to pick up the phone or check their email regularly. Visit http://www.associationadviser.com/index.php/text-marketing/ to view the full article online. |
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Source: Trade Show Executive
Shepard, an Atlanta-based event-production company, announced that it had purchased Markey's Exposition Services of Indianapolis for an undisclosed price. Visit http://tradeshowexecutive.com/archive/industry-news/shepard-buys-markeys-exposition-services-second-purchase-month/ to view the full article online. |
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Source: Harvard Business Review
When individual contributors are tapped to manage large-scale projects, oversee direct reports, or participate in strategic planning, they need to develop new skill sets on the fly — skills such as interpersonal dexterity, emotional agility, and communication savvy. Visit https://hbr.org/2016/09/to-succeed-as-a-first-time-leader-relax to view the full article online. |
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Source: Velvet Chainsaw
Like any storefront business, exhibitor booth selection is heavily influence by three factors: location, location, location. Most trade-show organizers use a priority-points system to help determine the order of booth-space selection for next year’s expo and their system has been in place for quite a while. Visit http://velvetchainsaw.com/2016/09/29/rewarding-exhibitor-loyalty/ to view the full article online. |
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Source: Core-apps
In the business world, there’s a lot of talk about dig data, small data and everything in between. But when it comes to trade shows and events, how can organizer’s start to think about data and business intelligence? Visit http://www.core-apps.com/blog/events-full-powerful-data-now/ to view the full article online. |
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Source: Meetings and Conventions
According to news reports, officials in Harris County, Texas, which includes the city of Houston, are going forward with a plan to redevelop the Astrodome, once home to baseball's Houston Astros and the defunct NFL team, the Houston Oilers. Visit http://www.meetings-conventions.com/News/Meeting-Venues/Houston-Astrodome-Redevelopment-Event-Space/ to view the full article online. |
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Source: Forbes
Fall signals the end of outdoor concerts, barbecues, picnics, vacations, festivals and friends. It’s also a time when many people go into a post-summer slump. Visit http://www.forbes.com/sites/carolkinseygoman/2016/10/02/beating-the-post-summer-slump-tips-to-boost-your-teams-morale/#6c5680436d47 to view the full article online. |
