OnPoint

International Association of Exhibitions and Events

Industry News
Source: TSNN
The hot topic these days is utilizing storytelling for connecting with our audience and prospects. Most of us in the events industry have heard a lot about storytelling, but may not understand the how or the why specifically for sales.

Visit http://www.tsnn.com/news-blogs/paramount-value-storytelling-selling to view the full article online.

 
Source: Forbes
The word "networking" has somehow become one of many recent business buzzwords. In fact, the word is so overused that the concept of networking, in our opinion, has lost some of its credibility as a serious business focal point.

Visit http://www.forbes.com/sites/davidsturt/2016/09/08/the-5-worst-pieces-of-networking-advice-and-what-to-do-instead/#44ffa1e31fd5 to view the full article online.

 
Source: Exhibitor Online
etouches, a top global provider of cloud event management software, today announces the launch of its newest product, event ROI. This product enables event professionals, for the first time, to gain a comprehensive view of the value their events generate and the real-time means to improve the outcomes.

Visit http://www.exhibitoronline.com/news/article.asp?ID=16395 to view the full article online.

 
Naylor Association Solutions
Naylor Association Solutions
Teresa Eyet vs. The Mighty Snowpocalypse
CadmiumCD
Source: CadmiumCD
Find out how AHCA/NCAL Super Planner Teresa Eyet defended her conference against the mighty Snowpocalypse of 2010 with her amazing super planner powers.
https://bit.ly/29teZk1
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Source: GES
If you’ve blinked in the past year, you may have missed some trends in the marketing space. That’s because planning cycles are speeding up and opportunity windows have narrowed.

Visit http://ges.com/us/blog/post/follow-these-short-term-planning-trends-for-marketing-success to view the full article online.

 
Source: Trade Show Executive
Dan Corcoran was named Chief Operating Officer of Corcoran Expositions, Inc. and will continue as the head of the company’s sales team. Corcoran joined the family-owned firm in 2009 and was named Sales Director in 2011.

Visit http://www.tradeshowexecutive.com/archive/industry-news/dan-corcoran-promoted-coo-corcoran-expositions/ to view the full article online.

 
How We Increased Our Trade Show Attendance By 25%
Expo Logic
Scott Hersh, the Business Development Director at the Irrigation Association, was looking for ways to increase attendance at their 2016 Irrigation Association Conference. He decided to use an affiliate marketing tool from Expo Logic to grow his event and wound up with over 1,000 additional registrations.
Watch Scott explain how he achieved this growth!
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Source: HubSpot
"A good leader should always ... " How you finish that sentence could reveal a lot about your leadership style.

Visit http://blog.hubspot.com/marketing/leadership-styles-to-strive-avoid#sm.001skosbjnikcpo10w42gw3iyl526 to view the full article online.

 
Source: SearchWide
SearchWide, a leading recruitment firm, has partnered with major tourism industry leader, Bob Lander. Lander, who previously served as President and CEO of the Austin Convention and Visitors Bureau and is Past Chair of Destination Marketing Association International, has joined SearchWide as an executive consultant and coach.

Visit https://www.naylornetwork.com/iae-nwl/articles/index.asp?aid=399215&issueID=54615 to view the full article online.