OnPoint

NYC & Company Highlights Lower Manhattan's Transformation

Source: Exhibitor Online
As the 15th anniversary of 9/11 approaches, NYC & Company, New York City’s official destination marketing organization, invites locals and visitors to discover a newly envisioned Lower Manhattan.

Visit http://www.exhibitoronline.com/news/article.asp?ID=16350 to view the full article online.

Brainstorming 101: How to Be a Better Participant

Source: FreemanXP
Admitted, for some, a big group brainstorm can be a bit intimidating. There are naturally people who love the quick tangential thinking and seem incredibly talented at brainstorming, and then those who dread the idea of attending.

Visit http://freemanxp.com/insights/blog/brainstorming-101-how-to-be-a-better-participant/ to view the full article online.

Guidebook’s Mobile App Gets More Social

Source: Meetings & Conventions
Event-app developer Guidebook this week unveiled Interact, which has the potential to be a game changer in app use. It’s a Facebook-like social feed within the app, designed to drive higher use and deeper engagement.

Visit http://www.meetings-conventions.com//Blogs/Tech-Beat/post/2016/09/02/Guidebooks-Mobile-App-Gets-More-Social.aspx to view the full article online.

For Smart Marketers Today, ‘It’s the People, Stupid’

Source: CMO
At a time when companies aren’t just selling products and services but also competing for customers’ time and attention across a vast digital playing field, creating lasting relationships is Job No. 1 for many CMOs.

Visit http://www.cmo.com/features/articles/2016/8/17/people-based-marketing.html#gs.xyuXmtY to view the full article online.

Expo 2020 Site to Live on as Office and Exhibition Space

Source: The National
The Expo 2020 site will become "the future home of Dubai’s conferences and exhibitions" once the event concludes in 2021.

Visit http://www.thenational.ae/business/economy/expo-2020-site-to-live-on-as-office-and-exhibition-space to view the full article online.

Pure Gold: Workplace Lessons from the 2016 Olympics

Source: IAEE blog
The feats we see at the Olympics are the result of discipline, grit and hours and hours (and hours) of practice. They showcase teamwork, focus, communication and dedication – coincidentally, all traits that make for a great employee.
Visit https://iaeehq.com/2016/08/29/pure-gold-workplace-lessons-from-the-2016-olympics/ to view the full article online.

Is Your Event Prepared for a Medical Emergency?

It's important that any injured or ill persons receive immediate attention. Emergencies may arise in various forms - a fall, a heart attack, you name it. One thing is for certain, no one can predict these things. What you can do is be ready for it. Even during a minor emergency, event staff may panic in the heat of the moment, leading to poor decisions.

Find out how being prepared could have a lifesaving impact on your event.

Mind Your Manners

Source: Exhibitor Online
Whether you're exhibiting internationally or at domestic shows with attendees from overseas, you need to know your audience. After all, when it comes to face-to-face marketing with foreign buyers, the wrong move can land you in hot water faster than you can say "international incident."

Visit http://www.exhibitoronline.com/topics/article.asp?ID=2138&catID=132 to view the full article online.

Sluggish Macro Economy Leads to Slower Growth in Trade Show Industry

Source: TSNN
Still marking the 24th consecutive quarter of growth, the overall trade show industry’s upward trajectory has slowed down some during the second quarter of 2016.

Visit http://www.tsnn.com/news-blogs/sluggish-macro-economy-leads-slower-growth-trade-show-industry to view the full article online.

International Association of Exhibitions and Events