OnPoint

NYC & Company Highlights Lower Manhattan's Transformation

Source: Exhibitor Online
As the 15th anniversary of 9/11 approaches, NYC & Company, New York City’s official destination marketing organization, invites locals and visitors to discover a newly envisioned Lower Manhattan.

Visit http://www.exhibitoronline.com/news/article.asp?ID=16350 to view the full article online.

Brainstorming 101: How to Be a Better Participant

Source: FreemanXP
Admitted, for some, a big group brainstorm can be a bit intimidating. There are naturally people who love the quick tangential thinking and seem incredibly talented at brainstorming, and then those who dread the idea of attending.

Visit http://freemanxp.com/insights/blog/brainstorming-101-how-to-be-a-better-participant/ to view the full article online.

Guidebook’s Mobile App Gets More Social

Source: Meetings & Conventions
Event-app developer Guidebook this week unveiled Interact, which has the potential to be a game changer in app use. It’s a Facebook-like social feed within the app, designed to drive higher use and deeper engagement.

Visit http://www.meetings-conventions.com//Blogs/Tech-Beat/post/2016/09/02/Guidebooks-Mobile-App-Gets-More-Social.aspx to view the full article online.

For Smart Marketers Today, ‘It’s the People, Stupid’

Source: CMO
At a time when companies aren’t just selling products and services but also competing for customers’ time and attention across a vast digital playing field, creating lasting relationships is Job No. 1 for many CMOs.

Visit http://www.cmo.com/features/articles/2016/8/17/people-based-marketing.html#gs.xyuXmtY to view the full article online.

Expo 2020 Site to Live on as Office and Exhibition Space

Source: The National
The Expo 2020 site will become "the future home of Dubai’s conferences and exhibitions" once the event concludes in 2021.

Visit http://www.thenational.ae/business/economy/expo-2020-site-to-live-on-as-office-and-exhibition-space to view the full article online.

Pure Gold: Workplace Lessons from the 2016 Olympics

Source: IAEE blog
The feats we see at the Olympics are the result of discipline, grit and hours and hours (and hours) of practice. They showcase teamwork, focus, communication and dedication – coincidentally, all traits that make for a great employee.
Visit https://iaeehq.com/2016/08/29/pure-gold-workplace-lessons-from-the-2016-olympics/ to view the full article online.

How We Increased Our Trade Show Attendance By 25%

Scott Hersh, the Business Development Director at the Irrigation Association, was looking for ways to increase attendance at their 2016 Irrigation Association Conference. He decided to use an affiliate marketing tool from Expo Logic to grow his event and wound up with over 1,000 additional registrations.

Watch Scott explain how he achieved this growth!

Mind Your Manners

Source: Exhibitor Online
Whether you're exhibiting internationally or at domestic shows with attendees from overseas, you need to know your audience. After all, when it comes to face-to-face marketing with foreign buyers, the wrong move can land you in hot water faster than you can say "international incident."

Visit http://www.exhibitoronline.com/topics/article.asp?ID=2138&catID=132 to view the full article online.

Sluggish Macro Economy Leads to Slower Growth in Trade Show Industry

Source: TSNN
Still marking the 24th consecutive quarter of growth, the overall trade show industry’s upward trajectory has slowed down some during the second quarter of 2016.

Visit http://www.tsnn.com/news-blogs/sluggish-macro-economy-leads-slower-growth-trade-show-industry to view the full article online.

International Association of Exhibitions and Events