OnPoint

Source: TSNN
Meeting and trade show organizers work tirelessly to get attendees to their events, so once they are there, engaging them is extremely important. Keeping exhibitors and sponsors happy with strong traffic on the floor is one reason; but potentially even more important is so that attendees leave with positive feelings about their experience, want to return in the future and become evangelists for the event’s brand.

Visit http://www.tsnn.com/news-blogs/attendees-you-got-them-there-now-keep-them-engaged to view the full article online.

Source: CEIR
The Center for Exhibition Industry Research (CEIR) released today two more reports from its newest series, 2016 Changing Environment of Exhibitions. This study consists of 10 fact sheets articulating the power of exhibitions from the perspective of exhibitors, including its most recent Marketers Find Exhibitions an Essential Marketing and Sales Tactic and Exhibitions Deliver Unique Value Not Provided by Other Marketing Channels.

Visit http://www.ceir.org/ceir-releases-two-new-reports-2016-changing-environment-exhibitions-study to view the full article online.

Source: CMO.com
Engagement is one of the most important concepts in our marketing profession. But lately I’ve been thinking about engagement from the point of view of the individual–the what-it-really-feels-like perspective.

Visit http://www.cmo.com/opinion/articles/2016/7/22/what-comiccon-taught-me-about-engagement--.html to view the full article online.

Source: Exhibit City
The Los Angeles Convention Center, professionally managed by AEG Facilities, was awarded the 2016 Venue Excellence Award by the International Association of Venue Managers during the 91st VenueConnect annual conference held in Minneapolis, Minn., July 23-26, 2016.

Visit http://www.exhibitcitynews.com/los-angeles-convention-center-wins-2016-venue-excellence-award/ to view the full article online.

Source: BizBash
Under proposed rules, brands looking to use public spaces like Times Square for events would have to apply for permits sooner.

Visit http://www.exhibitions.myindustrytracker.com/en/article/94499/what-new-permitting-rules-could-mean-for-new-york to view the full article online.

Source: Adestra
One fact about email marketing will never change: Success rides on the quality of your email database. All your shiny innovations – behavior triggers, mobile optimization, real-time messaging, 1:1 personalization – won’t make back their costs if your emails don’t go to top-quality addresses and your list sucks.

Visit http://www.adestra.com/list-growth-strategies-break-acquisition-barriers/ to view the full article online.

Source: Event Industry News
Yesterday, via various outlets, The Future of Events conference, a first-time events industry conference scheduled to take place 22-24 August in The Netherlands at the RAI Amsterdam, announced it is cancelling the show just one month before the conference.

Visit http://www.eventindustrynews.co.uk/event-technology-news/the-future-of-events-canceled-but-ctrl-alt-del-rises-in-its-place//#comments-button to view the full article online.

Source: CNET
What a difference two years make. Back then, when apps like Periscope and Meerkat arrived on mobile phones, live video seemed like a lark for tech nerds and poor college students looking to watch cable TV for free. Fast forward to March, when Facebook began giving anyone with a phone and internet connection an easy way to broadcast live video, straight to the 1.13 billion people who use its service every day.

Visit http://www.cnet.com/news/live-video-has-made-facebook-the-place-to-be/ to view the full article online.

Source: Exhibition World
AEG Facilities has taken over the Puerto Rico Convention Center, and new general manager Jorge Perez has revealed his plans for the venue.

Visit http://www.exhibitionworld.co.uk/2016/07/29/aegs-management-means-puerto-rico-convention-center/ to view the full article online.