IAEE’s Art of the Show Competition recognizes outstanding marketing activities directly related to successfully organizing and executing an exhibition and/or event. As such, it is the only marketing competition tailored specifically to our industry.

Most event organizers send a survey to attendees and exhibitors following a show. It is important to ensure the information you receive from responses is valuable when planning for next year’s event, but that can only be done if you consider five critical things when developing your post-event survey.

Generation Z may feel like a mystery to you, but there is one specific thing you can do to support and engage employees from this generation.

We know speakers can be valuable in educating and informing your conference’s audience, but they can also help bring attendees to your event in the first place.

Having remote workers, multiple offices or clients on the other side of the world can make communication challenging, allowing for more opportunities for misunderstandings.

Emerging technology has the power to meet event attendees’ needs like never before, affecting how we organize conferences in the future.

Live experiences must appeal to your audience’s hearts and minds. Analyzing the mindsets, motivations and behaviors of attendees can help you interact meaningfully with event attendees.

It’s possible that some of the people in your professional life may perceive you in different ways than others. Taking time to build personal connections can help improve your reputation at work.

Vacations can help you relax, but the idea of coming back to deal with the seemingly never-ending emails can be overwhelming. Here are a few tips to reduce the amount of stress you may face when coming back to the office after time off.

Even with so many digital marketing opportunities in this day and age, nothing beats face-to-face communication. Events are one of the greatest facilitators of in-person interactions.