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SOURCE: CMO.com
CMO's have long held a customer-centric mindset, but today, more Chief Marketer's are driving growth by working horizontally across all touch points points – from product groups to IT and finance – for a seamless and dynamic customer experience.
 
SOURCE: Fast Company
Discussing problem behaviors with an employee is never an easy job. The sandwich method (bad news bookended with something nice) and feedback solutions are both dated and uncomfortable for all parties. But prefacing the conversation with, "I need you help..." can disarm the employee and set the stage for a candid conversation about problems and solutions.
 
Boston Convention Marketing Center
Visit Baltimore
SOURCE: Adweek
In a move to further protect consumer data privacy, Google announced last week a number of changes to its consumer- and advertiser-facing tools. Focusing on its Chrome web browser, representatives within Google are tasked with looking at how the changes will affect advertising and the end-user experience.
 
SOURCE: Trade Show Executive
Switching chairs in the Freeman C-suite, Vice Chair Carrie Freeman Parsons will take over as Chair from her father, industry legend Don Freeman, on July 1 while Phil Molyneux, former president and COO of Sony Electronics, joins Freeman as the new President.
 
Core-Apps, LLC
Teamwork Event Specialists
SOURCE: Forbes
Saying no respectfully, but firmly, can be difficult, especially in the workplace where just saying no is never the best strategy. Rather, offer alternative scenarios to your boss's initial request – they merely want the job done – and focus on solutions that serve you both.
 
SOURCE: TSNN News
Streampoint Solutions announced last week the launch of its inaugural Event Technology Week March 25-29, featuring a host of free webinars by industry leaders discussing the latest event technology. Additional webinars include event integrations, marketing, data management and reporting.
 
Experient, a Maritz Global Events Company
Create an Experience to Remember
A great event experience must be seamless and unforgettable. Happy participants, exhibitors and sponsors want to come back and bring their friends. Design and deliver exceptional event experiences...
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SOURCE: INC.com
Ever wake up in the middle of the night, sure that the decisions you made that day were wrong? Odds are the fear that woke you was actually a response to you doing something right. Use the daily challenges of life to navigate unknown waters and realize your full potential. 
 
SOURCE: GES
GES announced last week the appointment of Patrick Lukan as senior vice president and general manager of GES Canada. Luken, formerly of GES Middle East, brings more than 25 years international expertise to GES Canada and will be based in the Toronto offices.
 
CEIR Event: Insights on Where Events Are Going
SOURCE: CEIR Blog
In response to a growing partnership with Exhibit Houses to create game activations for trade shows, and in order to better understand the position they have in the trade show industry, CEIR conducted a survey of Exhibit House executives and senior management for insight into their customer programs.
 
Hornblower Cruises & Events
Naylor Association Solutions
 

 

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