SOURCE: SmithBucklin
Believing that live events bring brands to life, SmithBucklin announced earlier this month the acquisition of 360 Live Media in a move to provide innovative, "first-to-market events" that create enhanced non-dues generated revenue for their associations.

SOURCE: Forbes
Conflict in the workplace is inevitable, but rather than trying to resolve or eliminate workplace disputes, learning to successfully navigate those conflicts allows us to better deal with the day-to-day challenges that arise.

SOURCE: Marketing General Inc.
When it comes to capitalizing on membership marketing, action is the key word. Work the leads you have (the data is often easily accessible through the association), test the data for strengths and then adapt as needed.

SOURCE: Harvard Business Review
Laughter not only relieves stress and tension, but it also prodcues a roster of business benefits including meaningful engagement, creativity that fosters precision, as well as personal and professional well-being.

Social media, and its user-generated content, drives our most successful marketing campaigns. To capitalize on this force, create events that are visually impactful.The holidays are a great place to try some new tricks for later in the year, while unique aspects like hashtags and live feeds further brand engagement and are super easy to tap into.

The bar for leading people – by encouragement and engagement – is quite high, and some people in leadership roles simply don’t rise to that level. Keeping the ideas of success and relationships in mind, consider the following for raising your own bar.

SOURCE: CMO.com
In the continuing quest to enhance the customer experience at evemts, designers at Australian agency BlueEgg are developing experience models that map customer use and identify needs and pain points along the way. The result is clean, clear “flow design" which allows organizations to anticipate and respond to customer needs.

SOURCE: Fast Company
While our workplaces may not always be strictly work oriented, they can at times feel like mine fields, with stressors setting off a range of emotions. To ensure balance in your work environment, identify your emotional triggers, slow your response time and always communicate your feelings.

SOURCE: CEIR Blog
To bring the sales team into the fast pace of the trade show floor, begin with training them on the company goals for that show. Encourage them to utilize the time for future prospecting, but also explain what the expectation is for them at present.