SOURCE: Harvard Business Review A recent study by leadership consulting group Spencer Stuart revealed an incredible turnover occurring in the top marketing position, and the reason may be an unrealistic expectation of across-the-board CMO expertise.
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SOURCE: TSNN News With the stroke of a pen, an agreement between the Las Vegas Convention and Visitors Authority (LVCVA) and the Consumer Technology Association - owner of the CES - signals new business opportunities between the U.S.-based and Canadaian-based WTCs.
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SOURCE: INC.com Presentations are somewhat of an art form. As such, the most successful presenters believe that keeping it simple and balanced is the key to content-heavy material, with a standing rule: Stick to one theme and one message per slide.
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SOURCE: Trade Show Executive With more than 60,000 visitors and 95,000 sq ft of exhibition space, ReedPop's third annual ComplexCon, held November 4-5 at the Long Beach Convention Center, featured musical acts, speakers and 160 new and well-established brands courting the youthful "ultimate" consumer market.
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SOURCE: Forbes In a move to counter the disruptors of AI, data analytics and an ever-evolving customer expectation, the Association of National Advertisers have established an action plan to foster innovation and growth for their companies in harmony with new technology.
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SOURCE: TSNN Blog Despite reports to the contrary, technology has not replaced the human connection, but rather enhanced it, creating myriad opportunities for event planners to connect, engage and influence audiences.
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SOURCE: Fast Company Perfectionism is on the rise, and in a recent study, the drive to excel in mind, body and career has surpassed previous generations by leaps and bounds. The social influences we experience – to live, do, and be perfect in our personal and professional lives – outpaces other factors 2-1.
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SOURCE: Exhibition World IBTM World recently announced a 23 percent increase in Asia Pacific region exhibitors for the upcoming 2019 Fira Gran Via in Barcelona November 27-29. The increase represents several new exhibitors to the show as well as larger booth reservations by returning exhibitors.
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SOURCE: CEIR Blog Millennials differ significantly from previous generations in that their lifestyle, values and expectations often clash with today's restrictive business models, leaving them looking for more conducive work cultures, purpose and development in their careers.
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