SOURCE: CMO.com
The challenge of designing an event is in creating memorable customer experience. To do so across multiple platforms and channels means to design a journey that engages audiences and moves them toward a new way of working, consuming and experiencing.

SOURCE: Harvard Business Review
In the wake of several high-profile cases involving CEOs who exposed their companies to potentially damaging liabilities, organizations are taking a harder look at the star CEO whose long-term performance may be exemplary, but who also may have a penchant for creating expensive problems.

SOURCE: TSNN News
American Express Meetings and Events (M&E) cited consistent growth in event attendance and spend as the "new normal" in their 2019 Global Meetings and Events Forecast released Oct. 15 at IMEX America, noting the challenge ahead lies in merging volume with event budgets.

SOURCE: Forbes
A recent study reports that CMOs have the highest turnover within the C-Suite, and that more than 40 percent will fail within the first 18 months. Is this a lack of talent and skills, or just a bad fit business-wise?

SOURCE: MeetingsNet
Levering technology offers marketers the opportunity to enhance non-dues revenue while upping the member and vendor experience. Staying within the industry vertical provides mutual value for both by creating valuable connections rather than just bringing in more money.

SOURCE: Fast Company
Being a team player is essential in most business environment. But don't underestimate the impact being a team player may have on your ability to make decisions and realizing your own strength and potential.

SOURCE: TSNN blog
In a follow-up to her previous column, "Good. Fast. Cheap. Pick any two," Candy Adams explains the "project management triangle," the inevitable glitches of event management and how to avoid procrastination-based expenses.

SOURCE: Inc.com
A synopsis of the session, focusing on the personal resilience necessary for successful entrepreneurship and the courage needed to face the factors and barriers that may be keeping you from your professional best.

SOURCE: CEIR blog
With a focus on topics such as "Monetizing AI for Events" and "Transforming Brand Experience with Data and Design" Trade Show Executive presents nine key takeaways covering industry research, economic trends and news analysis by panelists from Bloomberg, CNN and CNBC.