SOURCE: CMO.com
Augmented reality, AI, machine learning -- not to mention a slew of new apps and platforms -- spells change for marketers in order to meet the needs of consumers. Digital transformation and upskilling your digital presence can keep your business from becoming stagnant and forced to make changes out of necessity rather than strategy.

SOURCE: Harvard Business Review
Managers are thrilled when employees become the go-to company expert, but will a lack of challenge ultimately lead to boredom and disengagement? Think stagnant pond rather than energetic babbling brook. Employees need challenges to stimulate interest, innovation and ultimately, to keep the creative juices flowing.

TSNN Blogs
Transformation is the common thread seemingly binding all trade shows together, but it’s the way content is presented rather than just the experience itself that needs to transform.

SOURCE: Forbes
In the wake of global economic uncertainty, ever-changing regulations and evolving business models, budgets and revenue target planning is no longer a one-and-done yearly chore, but a fluid process that gives project organizers a better picture of future resources and revenues.

Trade Show Executive
Partnering with some of the leading shows and brands in North America, GES garnered the prestigious J.D. Power Certification for a 10th consecutive year, with high marks for timeliness of resolution and promptness.

SOURCE: Inc.com
If the responsibility of a company is to serve its customers, then a company's leaders have the responsibility of serving those people who in turn serve the customer. But just how do great leaders serve their people?

SOURCE: GES Blog
Accurately evaluating your event performance gives you the opportunity to measure your performance, yes, but also to identify objectives for the future, including differentiation, innovation and comprehensiveness of the event as an entirety. It all starts with an objective methodology.

SOURCE: Fast Company
Being an effective presenter and communicator means being able to connect with your audience in engaging and comprehensive ways. Honing soft skills such as critical thinking, storytelling and design thinking when creating and delivering these presentations can help future-proof careers against the rapidly expanding gig economy and growing AI workforce.

SOURCE: CEIR Blog
While some people believe millennials and younger people are not interested in attending trade shows and exhibitions, the reality is that they embrace face-to-face connections and merely require a different methodology for engagement.