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SOURCE: FreemanXP
In a competitive landscape, finding ways to create real value is imperative. The same holds true in the exhibit hall. Transforming the exhibition booth into an inviting scene of interactivity (think RFID technology) and conversation (intimate seating areas than folding chairs) can dramatically impact attendance and ROI.
 
SOURCE: Harvard Business Review
Fueled by the on-going tech revolution, workers who retain a high level of "learnability" in adapting and growing their skill sets to meet demand also enjoy high levels of employability throughout their working life.
 
SOURCE: TSNN News
Caesars Entertainment Corporation broke ground last week on its newest development, CAESARS FORUM, a 550,000 sq. ft. convention center slated for opening in 2020. The venue promises never-before seen amenities including two, 110,000 sq. ft. pillarless ballrooms and a dedicated 100,000 sq. ft. outdoor area.
 
Boston Convention Marketing Center
Experient, a Maritz Global Events Company
CadmiumCD
How ALA Automated Logistics Management for Their Annual Conference
ALA, along with other major organizations like ADA, WVC, MLA, and AAAnthro, have been in the process of Beta Testing the Logistics Module for the past year and a half so that it is ready for use by all meeting organizers in 2019. One organization calculated over 40 hours of labor saved after using the system.
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SOURCE: CMO.com
Engaging consumers on multiple content levels has radically altered the face of publishing, and brands are fast adapting to a storytelling rather than story-selling mode -- competing for consumers' attention as much as their dollars.
 
SOURCE: ExhibitorOnline
Big Things Group (BTG) has been named by the U.S. State Department to head the Pavilion USA 2020 consortium, a multi-year, multi-industry partnership tasked with bringing the winning concept of "What Moves You" to life for Expo 2020 Dubai opening October 20, 2020.
 
Federal Express
Teamwork Event Specialists
SOURCE: Forbes
It is important to remember that we communicate with more than just words. In the workplace, as in society at large, our responses and reactions are often based as much on body language or nonverbal cues as on the spoken word -- which may result in two different messages being received.
 
SOURCE: MeetingsNet
While tweets, likes and shares give immediate feedback on your event, business strategies use various tools to meet specific objectives of which social-media is only a small part. A good marketing plan looks at both the micro- and macro-level goals.
 
SOURCE: Fast Company
Mentoring is typically a rewarding experience for both mentor and protégé. But misunderstanding can undermine the relationship. Here are some tips to keep the lines of communication open.
 
CEIR Event: Insights on Where Events Are Going
SOURCE: CEIR blog
Standing out from the crowd can be a challenge, but a few key strategies can transform your 10-by-10 foot booth space into a creative environment and a feast for the senses.
 
 

 

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