SOURCE: CMO.com
A collective $266 billion is expected to be spent on digital advertising for 2017 -- with a 41 percent increase projected through 2020. Experts believe the ad industry will look nothing like it does today at that point. Here's a few key trends to watch:

SOURCE: Harvard Business Review
The first week on a new job can be stressful for employers as well as employees. Meeting with new hires and creating a smooth onboarding experience can positively influence employee perceptions about their new employer, in turn minimizing costly employee turnovers.

SOURCE: TSNN blogs
For most event organizers budget is a top concern. Sponsorship is not only a vital financial component, but an added value in that they can lend additional activation that keeps marketing strategy momentum going.

SOURCE: Forbes
Authenticity is and should be the goal for many an aspiring leader. Yet, that ideal is often lost to the value of quantity over quality. Mindfulness -- being aware of thoughts, feelings and experiences in the moment -- can bring us back to that place where genuine authenticity can be practiced.

SOURCE: Trade Show Executive
While the year-over-year trade show attendance, exhibitors and space numbers were down for April 2018, the Sea-Air-Space Exposition and MODEX were both bright spots in April, showing growth in all three metrics.

SOURCE: INC.com
Motivational speakers often focus on the progress aspect of productivity, stressing a "keep your eye on the prize" attitude. Yet, they often overlook one of the most fundamental aspects of being productive -- time off.

SOURCE: FreemanXP
Building a healthcare marketing strategy from the ground up involves asking a few key questions to create a big-picture approach for capturing new market shares.

SOURCE: Fast Company
Lending a hand in our daily lives is a natural for most of us. Science tells us it triggers the brain's pleasure center. Yet, in asking for help, most of us experience a downshift in self-esteem and need help getting back to that win/win feeling.

SOURCE CEIR blogs
Sadly, today's mainstream media often portray things of little to no value as worthy of our attention, and it often creeps into our everyday lives. Here are four areas to consider for keeping gimmicks out of your event marketing plans.