SOURCE: Forbes.com In a break from the traditional advancement model, where top-performing workers become managers of other workers, some organizations now bring together small groups of top performers -- both in and out of the organization -- to work on critical-mission projects, often with significantly improved results.
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SOURCE: MarketingDive Marketers might want to take a closer look at Augmented Reality (AR) when strategizing events. The less-immersive, little brother to Artificial Intelligence not only enhances attendee experience, but captures mindshare and timeshare data in real time.
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SOURCE: Inc.com Strategic planning, securing financing and developing ways to enhance your company name digitally are just a few of the responsibilities a successful leader has to shoulder. But overlooking aspects of the people-side of your organization could have a tremendous impact on your bottom line.
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SOURCE: TSNN News The 2018 30 Under 30 class will convene at the Destinations International 2018 Annual Convention in Anaheim, CA July 10-13. Designed to promote and develop future leaders in the industry, the program will feature a variety of honorees who hail from destination organizations both large and small.
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SOURCE: Harvard Business Review Extremism, in our personal and professional lives, has seemingly become the norm. Performance is being driven to the extreme in nearly all areas of life, whether at work or play. Alternatively, practicing extreme moderation allows us to do reasonably well at life and work, while excelling at finding balance between the two.
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SOURCE: Trade Show Executive Expanding its presence in the personal weaponry trade show realm, Caribou Media Group announced last week, its acquisition of BLADE magazine and two industry-related events -- Blade Show and BLADE Show West. Caribou current owns several gun industry publications including Gun Digest.
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SOURCE: Chief Marketer Is marketing the sole purview of marketers, or do other voices from within the organization bring a broader skill set of vision, problem solving and creativity to the fore?
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SOURCE: Fast Company If interviews aren't all that useful for gauging how well a potential employee will perform, than perhaps they should be scrapped in favor of more predictive recruitment tools that look at job performance rather than interview performance.
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SOURCE: CEIR blog The average university business department barely mentions academic programs aimed at trade show marketing, yet the industry generates more than $100 billion in annual revenues. Though there are more training paths now then in the past, it is clear the academic world needs to know about the power of this industry and its place in the marketing mix..
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