SOURCE: CMO.com Social media's ability to convey immediate – and often unfiltered – responses to digital branding should have the marketing world upending the notion of "customer first" and think more "humans first." says one former brand leader at the recent Adobe Summit EMEA 2018, cautioning marketers to respond to their customers more as people, rather than purses.
|
SOURCE: Harvard Business Review Workplaces now host five generations of workers, yet the wisdom contained within each group does not easily bridge the generational gap. Here are a few tips for tapping into the collective wisdom font.
|
SOURCE: TSNN news Niched in between browser and email, communication chatbots powered by Artifical Intelligence (AI) technology are streamlining customer service and altering attendee experience in increasing numbers in the event industry.
|
SOURCE: Forbes Executives typically reach the upper echelon of business in traditional ascension or external recruitment fashion. However, some novel approaches prove there are more creative ways to the C-Suite than ever before.
|
SOURCE: FreemanXP Heralding a transition for the event marketing and sponsorship industry, five emerging mega-trends identified at the annual Experienctial Marketing Summit 2018 are worth more than a passing interest.
|
SOURCE: Inc.com We've all been told how to make a great first impression. But whether its a social or professional situation, just how do you know you have actually hit the mark?
|
SOURCE: Trade Show Executive 2017 was a record-breaking year for the industry, adding a robust $91 billion to the U.S. gross domestic product, according to the Center for Exhibition Industry Research (CEIR), surpassing estimates by $10 billion.
|
SOURCE: Fast Company Unless you've got a knack for telling jokes, using one as an icebreaker to your presentation might set the stage for disaster. A better idea might be to introduce something totally unrelated - showing your audience you have interests outside of the topic -- without the risk of you falling through the ice.
|
SOURCE: CEIRGathering more and better data from all aspects of the industry has been at the forefront for some time now. But some organizations still lack a strategy for connecting the dots and putting the data to use.
|
|
| |
|
