SOURCE: Inc.com Identifying mistakes, learning from them and growing into successful leaders takes time. Read on as several highly successful executives look back on the lessons learned and what they wish they had known earlier.
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SOURCE: CMO.com Tapping into the immediacy of Instagram -- and taking advantage of the extended shelf-life of their Stories platform -- brands are enhancing traditional advertising forms by creating video and image slideshows that loop for 24 hours before disappearing into the cyber ether.
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SOURCE: Forbes While some may feel uncomfortable with the level of candor their fellow employees exhibit, a recent assessment of nearly 1,800 individual responses shows a strong correlation between effective leadership skills and high levels of candor.
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SOURCE: FreemanXP With more than 50 years of experience, FreemanXP and CEMA (Corporate Event Marketing Association) brought together thought leaders from the event and technology fields to discuss sponsorship revenues, amplifying brand experience and the challenges and visions they see for the event and exposition industry.
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SOURCE: Harvard Business Review At some point, every manager has to make a tough decision -- one that will ultimately hurt some while favoring others. Understanding the reasons behind decision uncertainty, and being able to better calculate the complexity behind that decision, will aid managers when having to face these scenarios.
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SOURCE: MeetingsNet Sustaining interest during your show can be a challenge for even seasoned planners. Inviting audience participation, shaking up presentations and using technology to connect during the show can go a long way toward leveraging enthusiasm and sustaining the buzz.
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SOURCE: Fast Company Clearing our desks and crossing items off to-do lists satisfies our need as humans to"be done" -- not to mention the rush of dopamine that accompanies every small step of completion. The same cannot be said for larger projects that require more time and effort, but seeing the accomplishment of even small tasks can help maintain focus and drive.
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SOURCE: Trade Show Executive Freeman CEO Bob Priest announced last week the acquisition of Info Salons, a 30-year-old Australian provider of attendee and registration database management.Largely expanding its presence in the Greater Asian region, Info Salons will be integrating its systems with Freeman's digital presence.
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SOURCE: CEIR.org In a world teeming with online interaction and virtual activity, events offer several missing components: physical location and face-to-face contact, factors not only critical for securing prospects but valuable for enhancing the attendee experience.
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