SOURCE: CMO.com
Positioning themselves to better serve the preferences of potential customers, brands are tapping into attendee's emotions--how an event experience made them feel--using an array of biometrics and other emerging technologies to tailor marketing strategies.

SOURCE: Fast Company
All of us like to think we are team players, but collaboration takes practice. Developing a few simple habits will not only show your co-workers you are a positive asset to the team, but that you're someone they really want to work with.

SOURCE: TSNN blog
Event audiences have been evolving and transforming alongside event planning. Today's attendees prefer experience to brand and long-standing marketing practices my no longer hold the cachet needed. Expanding on traditional sponsorship programs will help connect with audiences before, during and after your event.

SOURCE: Forbes
Though reams of information exist about how to be a good leader, it's learning how to be a good follower that ensures getting backup when things go wrong and being first in line when promotional opportunities roll around.

SOURCE: Meetings Magazine
For the 24th consecutive year, Las Vegas has been named the country's No. 1 spot for trade shows and conventions, hosting 47 of the largest shows in the country, according to the Trade Show News Network (TSNN) 2017 TSNN Top 250 Trade Shows in the United States list.

SOURCE: Harvard Business Review
We've all experienced some type of on-the-job crying jag. But whether the employee is suffering from work-related stress, personal crisis at home, or even as their defense mechanism when confronted with work problems, finding a way to deal with the resultant tears is paramount for maintaining a balanced office environment.

SOURCE: EventMarketer
Safeguarding the personal data of event attendees has moved to the fore as new regulations governing the collection and storage of personal information goes into effect in the European Union. Here are a few tips to help navigate the new regulation landscape.

SOURCE: Inc.com
While revenue and profits are important data to track for any small business owner, deeper metrics about your customer base and related expenses can help avoid pitfalls and grow your business.

SOURCE: Trade Show Executive
Touting more than 400,000 sq. ft. of exhibit and education space, plus designers, manufacturers and technologies for the retail and e-commerce industries, GlobalShop announced last week an agreement with the Internet Retailer Conference & Exhibition and RFID Journal LIVE! to combine their three trade shows and form RetailX. The inaugural event is slated for June 25-27, 2019 at McCormick Place in Chicago.

SOURCE: CEIRblog
Whether pitching your company to a new client or sealing the deal on a year-long contract negotiation, the art of persuasion is a critical skill for bringing undecided stakeholders firmly over to your team.