SOURCE: TSNN News
Choosing the right key speaker can increase attendance, inspire audiences and broaden your organization's appeal at your next event. But be sure to do your homework first to ensure the speaker does justice to your organization's message.

SOURCE: Harvard Business Review
Though the intent of a core value statement is to instruct and inform readers of the tenets most valued by the author, when it comes to Corporate Value Statements, companies need to consider how the wording of their organization's core values differentiate it from the competition.

SOURCE: CMO.com
With an explosion of AR/VR technology--an industry experts believe will hit $150 billion by 2020--marketers and event organizers are seeing multiple formats for an "immersive experience" as well as streamline processes ready for integration into marketing campaigns, attendance events and beyond.

SOURCE:Frontline Exhibits
Convention cool is on the rise--literally--with more double-deck show booths towering over exposition floors. But can the additional square footage and double-duty capability square withe the sometimes hefty price tag?.

SOURCE: Inc.com
Trading the notion of work as something one does for a lifetime and then retires, Millennials are showing they prefer to view their professional and personal lives simultaneously through the lenses of long-term, integration and engagement.

SOURCE: Trade Show Executive
One of the Top 10 destinations for convention events in the U.S., the International Exposition (I-X) Center in Cleveland has changed its exclusive work rule requirements that mandated which contractors a show could use. Effective January 2018, the onsite decorating department is now open to support all general contractors working onsite.

SOURCE: Fast Company
Needing only a computer and dependable internet connection, many workers were happy to exchange their daily commute to the office for a steady 9-to-5 from home. But some now find themselves in a black hole of communication separation.

SOURCE: EXHIBITOR
Ranging from AR to VR to Mixed Reality controllers and kiosks to flexible OLED signage and skin system video walls, the ExhibitorLIVE Conference for Trade Show and Corporate Event Marketing, February 25-Mar 1 at the Mandalay Bay Convention Center in Las Vegas, will debut 34 super-cool products for the trade show industry.

SOURCE: CEIR.org
In follow-up to the CEIR Sneak Peak Luncheon held at Expo! Expo! in San Antonio in November 2017, key points in the areas of B2B perceptions and opportunities for marketers are discussed, as well as trends that may threaten the exhibition industry.