SOURCE: Inc.com
Technology has saturated the marketing world with a plethora of platforms designed to increase market share and consolidate our connections. But a return to the one-on-one method of communication may be the end result and a more useful strategy for marketers looking for insight into their customer base.

SOURCE: Harvard Business Review
The ability to create, communicate and implement successful strategies is a core strength for any organization. Yet, leaders are finding it increasingly difficult to hire and retain Chief Strategists to fill these roles. A recent study has found this may be more about poorly defined structures and systems rather than skill sets.

SOURCE: Forbes
Debuting the latest in high-tech products, including a spotlight on the growing Internet of Things (IoT), several business-tech trends emerged from CES 2018 that will are sure to impact marketing plans and budget projections.

SOURCE: CMO.com
No longer the purview of celebrity ambassadors, influencer marketing has become the realm of cell-phone weilding, social media consumers who lend their own style and message to the brand. Are marketers taking full advantage of this influence partnership?

SOURCE: Fast Company
Negotiation is more about leveraging skills and personalities. A new study reveals how our traits play into our negotiating styles and why the I-win-You-win tact may not be the most compelling.

SOURCE: TSNN Blogs
There is only chance at a first impression, and a recent survey of more than 600 event organizers found that relying on strong visuals is no guarantee of creating a lasting impression. Rather, a multi-sensosry approach to your next event--stong visual, audial and spacial elements--can create a compelling and memorable experience.

SOURCE: FreemanXP
Coming full circle to more human-centric form of communicating in the U.S. and abroad, digital trends originating in the APAC market are helping marketers to overcome former barriers, create meaningful connections and bring new relevance to their message.

SOURCE: CEIR Events
Comparing the disruptions retail markets are experiencing to the challenges the exhibition industry faces in remaining relevant, re-inventing the trade show model may lead to higher ROI and broader revenue streams.