Source: EXHIBITOR ICCA announced in the most recent meeting of ICCA Congress the various events and activities that will take place at the World Meetings Forum, being held in Vidanta, Nuevo Vallarta in Mexico.
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Source: TSNN Blog Strategies to help your trade show booth reach beyond the group of show attendees, to market to non-attendees in real-time.
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Source: Trade Show Executive The Chicago-Trade Show Executive's Vice President and Associate publisher, Irene Sperling announced that she will retire this December. As a leader in the industry, with hands in many pockets of the trade show community, Irene Sperling will be missed.
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Source: Event Marketer As the digital age expands, it's becoming more difficult to have attendees sit through an extended session of any kind. This is a look at how these trends are changing and how we can adjust our methods to meet attendees' needs.
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Source: Forbes The demand for new and fresh content is growing higher, as the digital age has ushered in an era of time-sensitivity. More than ever people are seeking the most timely content, in the most efficient methods.
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Source: CEIR Events As the utilization of event technology arises, it's important to not just incorporate the newest and brightest tech tools, but to carefully navigate and strategize how to choose the most efficient and effective tools.
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