Source: TSNN Blog
As the augmented reality and virtual reality markets continue to grow, event marketers need to utilize this technology in their marketing strategy. because neither of these markets is going to become a household norm in the near future, event marketers have the opportunity to provide a unique experience for attendees.

Source: Trade Show Executive
Following the horrific attacks in Las Vegas last week, the surrounding event and convention centers are looking to update and evolve their security plans to prepare for possible attacks like this. Scheduled events in Las Vegas are continuing this week, and the events industry will continue to work with the city to ensure the best and safest experience for all guests.

Source: CMO
Easy access creativity is direct response to the silo strategies of the past. Community oriented engagement is opening the avenues to creativity, functioning through cross-learning of both print and digital, and not placing any barriers on strategies.

Source: International Meetings Review
The AT&T Hotel and Conference Center located in Austin, Texas, is planning an expansion to feature event space that is multi-functional and offer 53 new meeting rooms. Expertly designed and created to enhance the current center, this expansion offers great opportunity for future event.

Source: Inc.
Need a way to entice event attendees pre- or post-conference? In a world where digital marketing rules, utilizing some of the "old methods" could help you stand out. Sending a package with a small gift combined with your other marketing strategies, can make you more memorable.

Source: Conference News
Examining how to attract the desired audience through specific strategies and tools. Certain audiences respond to different methods of marketing, and knowing your audience well is key.

Source: CEIR Events
A look at what investments marketers have made in bigger and more innovative systems. Event marketers have significant choices to make as they evolve into these new systems and determine which methods and strategies they want to use to market to attendees.