Source: AP News
The American Red Cross mobilized at the convention center on a few hours’ notice, said Ken Sandy, a shelter manager. The city of Houston had publicly announced just two shelters Saturday night, as the worst of the rain that pelted Houston and surrounding Harris County began. One of the shelters had to close because it was too close to high water. Houston Mayor Sylvester Turner then announced Sunday morning that the convention center would become a shelter. A few hours later, the first group of evacuees arrived.
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Source: Forbes
Hurricane Harvey made landfall over the weekend. The category 4 hurricane crashed into the Texas coast, devastating families and businesses. At least two people have been reported dead, and estimates place the total cost of property damage and lost business in the billions.
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Source: CMO While uncharacteristically warm weather boosted retail footfall in June, there is no avoiding the fact that the outlook for Britain’s retail industry is not too healthy—hurtling towards a third quarter of decline. That’s not to say consumers aren’t spending. Last year, Visa Europe found that people were spending more on eating out, days out, and holidays than shopping on high streets. The rise of the "experience economy" is a well-known post-recession phenomenon, but it’s one that retailers have yet to fully capitalise on.
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Source: Exhibitor Online If you've heard it once, you've heard it a million times! "How was the trade show? Was it a big success?" Every event manager knows to expect the V.P. of Marketing, or even the CEO, to ask those question as soon as the last show attendee exits the building.In today's world, data is the Holy Grail. Companies are relentlessly acquiring and processing information. Those responsible for the planning, execution and results of a trade show program can no longer answer based on personal observations and gut-feel. "Our booth was packed the entire show," is just not an acceptable response.
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Source: TSNN Blog In today's global landscape of environmental awareness, it is crucial to learn where event environmental impacts are generated. As part of the team who generated these Impact Statements and recycling reports for events like CES and IMEX America, I know the challenges of the existing systems and there needs to be a fresh approach to tracking event metrics.
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Source: Event MB Increase chances of attendees sharing enticing pictures and video from your exhibition across their social media channels by creating these photo opportunities. Creating visually appealing opportunities encourages attendees to capture the moment with pictures, video or even potentially live streaming the moment. When they share on their social media channels it can improve your brand reach, give others FOMO (fear of missing out) and turn each attendee into a potential marketing machine, encouraging their friends and followers to come to the event or register so that they don’t miss out next year.
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Source: CEIR Event Your website visitors take action, or they don’t. Some become leads, subscribers, registrants and customers. But most of them do not. Your conversion rate is the percentage of your visitors who take action on your website.So why do visitors convert? What are the factors? How can you increase the conversion rate on your website?
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