Source: EventMB
Stand out from the crowd at exhibitions and trade shows to get your booth noticed by avoiding shell scheme and using one of these quirky alternatives. A shell scheme is the basic modular design for a booth at an exhibition and is usually rented or provided as a basic frame for exhibitors as part of their exhibition package. Shell scheme can be functional with different colored walls available. It can be cost effective for exhibitors to opt for shell schemes because it clearly defines your space on the show floor and can be "dressed up" as you wish. It can however limit your creativity and make it hard to stand out from your competitors and other exhibitors on the busy trade show floor.

Source: CMO.
The competition to stand out in an extremely cluttered high-tech B2B market has never been greater. Technology is changing at the speed of light, and the need to keep up and keep innovating is at the top of the industry’s strategic to-do list. Adding to the complexity, technology buyers are changing, with great levels of expectations for their experiences. The stats below capture these changes and how high-tech marketers are keeping up.

Source: International Meetings Review
Planners looking to book an event for golf lovers may want to check out the St. Mark Golf Club at Lakehouse Hotel & Resort in San Marcos, CA, which just wrapped a $5 million renovation. The reimagination includes a new casual restaurant, pro shop, and meeting and event space. There is now over 3,500 square feet of event space suitable for weddings, social events, private get-togethers, and corporate meetings. The versatile space can easily be transformed for different types of events.

Source: Exhibitor
Leading advisers to the global events industry, AMR International has today released its second "Top 20 exhibition organisers", the only ranking by 2016 exhibition organising revenue. It also includes the first half (H1) of 2017 M&A activity.

Source: Inc.
Prioritizing is not overrated. Distracted by the dozens of unexpected emails, phone calls, meetings and never finding enough time to work on most important tasks for the day, many people end their day feeling unproductive and unsure of what was accomplished. Starting your day with a clear idea of what you want to do changes everything. Starting and ending your day right has a lot to do with your success.

Source: CEIR Event
In this day and age, most everything in our lives is "experience driven." We live in a world where everything is tailored and personalized to appeal to our specific interests. This is especially true in the trade show universe.