Source: TSNN Blog
What marketing tools do you use to promote your events? Is social media on that list? It should be. It doesn’t matter how familiar you and your business are with social media. Your audience is using it and that means you need to be there. Americans check their social media accounts 17 times a day. Having a presence on social media means that your potential event attendees are more likely to see your posts and promotions there. But with the number of options of social networks, marketing tools, trends and types of content to share, how do you use social media the right way to reach the right prospects? Here are three suggestions that work.

Source: EventMB
Event seating matters and can have a big impact on the look and feel of your event. Banish boring and uninspiring furniture choices and get inspired with quirky chair options.
Your event seating choices need to be comfortable, stylish and functional or perhaps even make a statement. You want your event seating to stand out and reflect you and your event, rather than being memorable for looking outdated or being uncomfortable.

Source: Cvent Blog
As concern for climate change becomes more pressing, event planners will be forced to manage resources more efficiently. And since a plurality of event attendees are now millennials, it’s increasingly demanded. Of course, event planning can seem costly and complex enough without having to calculate your carbon footprint, but streamlining just a few processes with technology and asking your vendors the right questions can make your event significantly greener without costing more time or money.

Source: Freeman
Most event organizers spend the vast majority of their time and energy creating amazing content. Sometimes the digital marketing elements of the event don’t receive the same time and attention. This is a big problem — if your web, email, social media, and digital advertising don’t convey the same passion and energy that you placed on building the amazing content, your event or brand experience won’t ever reach its full potential.

Source: International Meetings Review
This August, National Harbor in the Washington, DC, area and Peterson Companies will introduce Harbor Dome, a new and unique special events venue. The geodesic structure launches Friday, August 18 as Harbor Dome: Summer Snow Globe. The one-of-a-kind construction will accommodate 500 inside, and an additional 300 outside, with a lineup of dynamic programming including craft cocktails, live music and real snow.

Source: CMO
In times of uncertainty, it’s human instinct to cling tightly to what’s around us for fear of being swept away entirely. In such an environment, it’s understandable that some brands have been tempted to reach for their prescriptive brand guidelines, laid out from on high, to help them weather any storms. Once upon a time, this meant a religious adherence to brand guidelines and controlling brand expression at all costs. From strict logo layouts to highly structured customer experiences and carefully orchestrated advertising campaigns, consistency and discipline were paramount, with any deviations frowned upon.

Source: CEIR Events
Should an event owner "always be ready for a sale?" If so, what does that entail? When the Reed Exhibitions’ corporate development team engages with event organizers about a potential acquisition, it’s always interesting to see how wide eyed some get (and understandably so) when the due diligence process is explained. The request lists for financial, legal and commercial due diligence can seem overwhelming. But in reality we can help simplify the process, and once the information is pulled together the seller often learns a lot more about its business as well.