Source: TSNNThere’s nearly an endless (and ever-growing!) supply of technology you can utilize at trade shows and events. However, having the latest and greatest tech doesn’t necessarily mean you’ll have a more successful event or get more leads at the show.
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Source: FreemanToday’s show organizers and event marketers have a dizzying array of choices when it comes to growing their events: web, social media, social advertising, re-targeting...the list goes on and on. Growing an event also means creating a better experience during the event as well as before and after it takes place.
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Source: Inc. The 2016 North American external spend on training courses was $28.1 billion, according to Training Industry. Yet 80 percent of managers who change behavior after training maintain the training six months or less before going back to their old ways. The way in which training is developed and delivered for the modern workplace must change, especially if you are trying to train the 60 percent of Millennials who want workplace training to develop their leadership skills.
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Source: Exhibitor Planning an event entails much more than finding a venue and picking pretty details. Use these formulas and rules of thumb to ensure your next event goes off without a hitch.
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Source: EventMarketer Leveraging demographic and psychographic insights to influence customers’ purchasing habits is nothing new to the event marketing game.
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Source: Meetingsnet One of the hottest topics in our industry is mass personalization. As consumers, we receive smart recommendations in near real time based on our behaviors, preferences, and past actions. Machine learning, flexible manufacturing systems (small-batch production), and improved interfaces are all evolving to meet the needs of tomorrow’s consumer.
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Source: CMO.com As the war for attention intensifies and the world becomes more polarised politically, the role of humour in the promotional mix—whether as distraction or provocation—looks more beguiling than ever.
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Source: CEIR EventEvery day I speak to event organizers about what they need to do to grow and evolve and how they can achieve measurable returns on their investments. So, I put together a white paper, How to Structure the Events Organizer of the Future.
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