Source: Inc.
When it comes to email marketing, Chris Brogan literally owns a day of the week. The New York Times bestselling author, keynote speaker and marketing consultant for worldwide brands including Coca Cola, IBM, Google, Disney and countless others has a Sunday email newsletter that is the stuff of digital legend.

Source: A2Z Inc.
Start by identifying the most engaged members of your audience and periodically review their activity. This ‘engaged audience’ could be attendees who log in at least X number of times to the event website in a given period and/or who contact you multiple times with questions and/or fill in an optional data collection form during registration.

Source: TSNN
Content can make – or break – an event. But developing content that will appeal to your target audience can be time-consuming, stressful and expensive. And what happens if your idea of engaging content misses the mark?

Source: Exhibitor Online
The 2017 average base salary for exhibit and event professionals increased 5.3 percent compared to 2016, according to a new survey of nearly 600 face-to-face marketers. On the other hand, respondents’ additional-compensation average dropped significantly, meaning respondents’ total take-home pay is only $1,414 higher than last year.

Source: Trade Show Executive
Messe Frankfurt says it equaled its earnings record in 2016 and expects even better results for this year with robust growth in Germany and around the world.

Source: CMO.com
They’ve gone through life with a mobile device in their hands. Tech-savvy and gadget-happy, they account for approximately 2 billion of the world’s population. Meet Generation Z.

Source: Event Manager Blog
Event signage is necessary, but that doesn’t mean it has to be boring! Get inspired by these beautiful examples of event signage to spice things up a bit.

Source: CEIR Events
The relationship we have with our cars is the stuff of legend. In fact, Sir William Lyons, one of the founders of Jaguar Cars, said, "The car is the closest thing we will ever create to something alive."