Source: TSNNCoordinating trade shows and exhibitions come with their fair share of challenges and one of them is how to best engage attendees. Did you know that messaging apps are used on average nine times a day, compared to 1.9 times a day for all other apps?
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Source: Association AdviserMembership organizations know that the millennial generation, which will soon be the majority of our workforce and membership base, is the most diverse generation we’ve ever had in North America. And the yet-to-be-named generation coming up behind them is even more so.
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Source: Trade Show ExecutiveFor the first time, 15,000 gamers were welcomed to the show floor at E3 2017, joining 53,400 video game professionals, analysts, journalists, social media influencers and online streaming celebrities.
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Source: Exhibitor OnlineIt's often said that the main reason exhibitors participate in trade shows is to gather leads that can be converted into future sales. This makes one think that managing the lead-gathering and follow-up process should be top-of-mind for every exhibit manager from the minute they start planning a show.
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Source: DoubleDutchFor data-driven event marketers, post-event surveys have the power to produce some of the most valuable data to evaluate the success of your event and to help you create better events in the future.
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Source: CadmiumCDBryan A. Scott has joined CadmiumCD as Chief Strategy Officer. As a member of the company’s executive team, Bryan will work alongside its founders to amplify and scale its current successes and to define, shape, and deliver upon future accomplishments for its clients, industry partners, and staff.
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Source: IAEE HQIn an industry that can appear to be evolving slowly, a lot has changed. While the grid-style floor plans, pipe and drape, and PowerPoint presentations at some events could be candidates for #ThrowbackThursday, new technologies, competitors, and magnets for attendee attention surface daily.
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Source: Exhibit CityNew York Convention Center Operating Corporation President and CEO Alan Steel recently announced the issuance of the Javits Center’s first-ever Sustainability Report, which outlines the efforts to green the largest convention center in New York.
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Source: CEIR EventWhat I’ve observed is that events are great places to meet interesting people and broaden your own perspective. In fact, without a doubt in my mind, this is the single most valuable benefit attendees get–a broadened perspective and access to new connections.
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