Source: TSNN
For the fourth year in a row, the International Association of Exhibitions and Events spearheaded #ExhibitionsDay, held June 6-7 in Washington, D.C., at which 112 trade show professionals had more than 100 face-to-face meetings with congressional representatives on Capitol Hill.

Source: Exhibitor Online
Trade shows and tablets go hand in hand – literally. Booth staffers have been toting tablets around the show floor since the first edition of the iPad rocked the market in 2010.

Source: a2z Inc.
As industry pros, most of us know what to expect when we arrive at an event, even if we’re winging it a little. By the time they arrive on location, most show managers know the venue and event flow like the back of their hand.

Source: Marketing Interactive
Marketers in Asia have been found to early adopters of immersive technology, compared to the rest of the world, according to a recent Freeman study.

Source: MDG
In order to use social media effectively for your brand, it’s important to understand your audience’s demographic. Information about what influences purchasing behavior and shopping habits can make your social media dollars work harder.

Source: Event Manager Blog
Emotion tracking could be the key to unlocking attendee data whilst at the same time reducing their time spent filling out feedback forms. Recent patents granted to Facebook could mean the future is closer than we think.

Source: Forbes
It can be easy to underestimate the importance of a strong marketing team, with senior executives tending to focus more on what other departments, such as production and sales, can do to push the business forward.

Source: GES
GES, a global experiential marketing partner for exhibits, events and exhibitions, announced the promotion of Jeff Janes to executive creative director of experiential strategy for its exhibits team. Throughout his career, Janes has built a reputation as a trusted creative strategist with his clients and the GES account team.

Source: CEIR Event
It is all too common to find sales and marketing—the two most influential departments in a corporation—at odds with each other. In our industry, we see the clash—in all of its splendor—play out on the trade show floor every day.