Source: IAEE HQThe overall economy has kept a slow and steady upward pace, which the majority of our industry’s sectors have mirrored. Although some sectors experienced a decline in 2016, exhibitions and events increased from a $77 billion per year industry to contributing $80 billion to the U.S. GDP in 2016.
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Source: Exhibitor OnlineMore than ever, trade show professionals are expected to prove their programs' return on investment. And the most effective way to demonstrate ROI is providing executives with a comprehensive post-show report.
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Source: MeetingsNetIt could in fact happen to you – here’s what you need to know about negotiating a cancellation clause that will protect you in the unlikely event of having to turn your meeting into a nonevent.
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Source: Inc.Culture doesn't just happen. It takes visionary, servant leadership at the top creating the environment for intrinsically motivated employees to release discretionary effort.
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Source: TSNNI hate to be the one to break the bad news to the exhibitors, business cards dropped in a bucket to win a prize are not leads ... they are business cards.
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Source: Resiadaresiada announces the launch of a revolutionary new cloud-based application that takes the stress out of managing your meeting and events housing room block.
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Source: CMOClearly, a brand is more than its logo and even its product these days. Now, it’s an entity with which consumers connect emotionally and find common ground. Put another way, consumers buy into brands that make a difference and give back to communities.
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Source: MDGSocial media can be a powerful tool for brand promotion and consumer connection, but what happens when buzz goes bad?
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Source: CEIR EventOf all tactics in the B2B marketing toolkit, the most valued, the most used and the most effective is face-to-face events. It’s not digital, except tangentially. But, year after year, events like conferences and trade shows consistently show up at the top of the list.
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