Source: Inc.
I come across a lot of businesses who have giant lists pertaining to their marketing activity. Often they mistake doing a lot with being effective from a marketing point of view. I've rarely found this to be true.

Source: Exhibitor Online
Taking place June 6-7, industry professionals from across the U.S. will convene in Washington D.C., to hold dialogue with members of Congress around key issues impacting the exhibitions industry and the positive impact it has on the U.S. economy.

Source: Marketing Tango
So you’ve put together a great tradeshow booth. Congratulations! But don’t get too comfortable just yet: it’s not, "If you build it, they will come." Integrated marketers must give convention-goers a reason to see the booth, help them find it, and then, get them to stay there and engage with you and your brand.

Source: TSNN
Because right now, the business of organizing events is being tested. Exhibitors and attendees are asking for more. The digital revolution is encroaching on the event industry and competition is intensifying.

Source: Trade Show Executive
Event personalization specialist Feathr has updated its "DaVinci" platform to embed personalization features for customers before, during and after events.

Source: IAEE HQ
The IAEE Art of the Show Competition’s Attendance Promotion Campaign category evaluates a series of pieces used in a marketing campaign to promote attendance at a show (attendance promotion brochure, printed/digital ads, website, mobile app, etc.).

Source: GES
What would you do with the ability to invite as many people as you want to your event and still be able to accommodate them, regardless of your facility size or capacity?

Source: CEIR Events
I am neck deep in exhibitor sales brochures at the moment. That involves reading endless exhibition statistics, questionable exhibitor testimonials, and vomit-inducing openers from organizers.