Source: Inc.
I talk to a lot of businesses that don't know what they're doing to market themselves. Actually, scratch that. I talk to a lot of businesses who can't tell me what marketing is in the first place.

Source: IAEE HQ
Going green can help you make green. Surveys show 65 percent of people consider themselves at least somewhat environmentally conscious, and 64 percent say they are more likely to purchase from companies that make products that are recyclable or are made from recycled materials.

Source: TSNN
Good news for trade show organizers: According to a recent Attendee Acquisition Benchmarks and Trends Study, 66 percent of organizations are expecting increased attendance in 2017.

Source: Exhibitor Online
According to the results of EXHIBITOR Magazine's 2017 Economic Outlook Survey, which gauged the opinions, expectations, and experiences of more than 400 exhibit and event professionals, it appears that 2017 is off to a decent start.

Source: EventMB
Google has announced huge changes to its mobile search results giving priority to events. Goodbye FOMO, hello events! For now, this functionality is only available in the U.S. but we expect to see it rolled out worldwide before too long.

Source: Freeman
The last of the attendees have gone home and it’s safe to say that your event was a success! You’ve captured valuable content from your general sessions and breakouts, and it is uploaded and secure in a trusted distribution platform. And the show must go on, as they say, and it should go on successfully with the right post-event participation strategy.

Source: Forbes
As a veteran speaker, I am used to speaking on marketing and its various facets, but lately a new topic has been in hot demand ... and it's coming straight from the top: social media for the C-Suite, because one thing is becoming very clear, both customers and shareholders are holding executives to a higher standard – a digital one.

Source: CEIR Event
As a seasoned veteran in the niche event world, I’ve pretty much seen it all. What event organizers should do, mistakes to avoid, and most importantly—how to generate more revenue!