Source: EventMB
Being creative with AV and technology can open up new opportunities to generate revenue for your event and get your sponsors excited and noticed. Here are 12 ideas to drive event sponsorship and exposure.

Source: Exhibitor Online
Small booths and budgets are no excuse for diminutive returns. Here's a down-and-dirty primer to help the little guys find their strength, own their power, and compete with the big boys at every turn.

Source: TSNN
The information age has increased the transparency of the consumer -sales person dynamic. This transparency also, logically, applies to your competitor’s product/service. The standard practice today is to Google everything before getting on the phone with you or your company.

Source: Entreprenuer
Approaching the media the right way is only one part of the big picture. You’ll also need to be prepared so that you can speak convincingly on the topic and on your industry as a whole.

Source: SpinSucks
Sponsorship is crucial for successful event strategies. It generates publicity, creates strong industry relationships, and drives revenue for the host company. Building a robust sponsorship strategy can be tough, especially if you’re working with limited staff and resources.

Source: LACC
The Los Angeles Convention Center (LACC), managed by AEG Facilities, placed 2nd in the Water Management Category at the Los Angeles Department Water and Power (LADWP) 2017 Sustainability Awards.

Source: MeetingsNet
Every event strategist lives for that moment when we can magically produce the right thing in a time of need. Of course, as is the case with all magical feats, it takes practice and preparation to not just be able to pull it off, but to make it look effortless, too.

Source: Marketo
People demand a lot from marketers these days. Marketers aren’t just expected to generate more leads, they’re also being asked to create more engaging experiences that convert visitors every time.

Source: Harvard Business Review
Do you work with someone who isn’t a team player? Maybe they’re overly focused on completing and promoting their own work. Or they don’t chip in when everyone else is scrambling to meet a deadline or pulling a presentation together.

Source: CEIR Event
When’s the last time you looked at your event’s website through the eyes of your end user, searching for event content you’d need to make a decision about attending? While event websites used to be an afterthought, I consider them to be the front door of a campaign, and of a show.