Source: TSNN
One size fits all may work for hats, but it won’t work for events. Attendees expect event content – and its marketing – to address their specific needs and challenges. They won’t take the time to sift through generalized marketing to find what they’re after and they’ll likely skip your event entirely if it doesn’t resonate.

Source: Inc.
"Time is money." That tired old adage used almost exclusively by the Wall Street fat-cats of yesteryear, or your father when he was trying to teach you a valuable life-lesson that one time.

Source: Exhibitor Online
Cobo Center, site of this year’s Sustainable Brands (SB’17) conference, has achieved recertification to the ASTM Venue Standard, the premier global sustainability standard for the meetings and event industry.

Source: Trade Show Executive
The U.S. Senate Subcommittee on Consumer Protection, Product Safety, Insurance and Data Security this week took a significant step toward confronting the impact of online hotel booking scams on American consumers.

Source: DoubleDutch
For years, the payoff for event marketing spend was fuzzy. Companies held events because they knew events were probably valuable and worthy of a sizable chunk of the annual marketing budget, but they couldn’t precisely back up those beliefs with solid data. Not so any longer.

Source: Exhibit City News
If exhibitors aren’t happy with their experience at a convention center, they won’t return – which means fewer work hours for the crews. Studies and surveys conducted by convention centers have proven this correlation.

Source: Forbes
There are a lot of potential "secret weapons" you could have in social media marketing. Maybe you’re using a platform that your competitors haven’t found yet, or a tool that cuts your effort in half. These things are helpful, but there’s one emotional factor that can boost your campaign’s effectiveness more than any of these incremental improvements: surprise.

Source: CMO.com
Skilled carpenters will famously measure every millimeter of the wood they work with. They will do so multiple times before, during, and after executing their first cut. Digital campaigns should be designed and executed with the same care and precision that a master carpenter designs a table or a bookcase.

Source: CEIR Event
Think about the last time you went a trade show, conference or networking event. There was a hubbub of noise and conversation. You are there to learn, meet, listen and, if you are booth staff, greet and teach.