Source: TSNN
Sponsorship data has been a hot topic for years and continues to play an important role in the events and exhibitions industry. It’s clear that sponsorships are here to stay! Which is why it’s so important to learn how to utilize collected data so you can make informed business decisions.

Source: CEIR
The Center for Industry Research (CEIR) reports that growth of the exhibition industry during the fourth quarter of 2016 declined. The performance of the industry, as measured by the CEIR Total Index, posted a first modest year-on-year decline of 0.4 percent, after 25 consecutive quarters of year-on-year growth. "The decline was a temporal setback as economic fundamentals still point to moderate growth for the exhibition industry" said CEIR Economist Allen Shaw, Ph.D., chief economist for Global Economic Consulting Associates, Inc.

Source: Skift
Currently, North Carolina is the only state where a so-called "Bathroom Bill" has become law, but that may not be the case for long. According to the National Conference of State Legislatures, 12 states now have similar bills pending as of February 17. There is evidence that laws like these can cause major economic damage to cities and the hospitality communities that support them.

Source: CMO
"If I hear one more person talking about Uber and Airbnb, I’ll scream." That remark, overheard at a recent conference, sums up the position of a lot of marketers. They know that delivering great customer experiences is the way forward, but they also know that’s much easier to say than to do. So what are the first steps they should take?

Source: Freeman
Creating a great brand experience and creating great content are not distinctly different activities. A successful brand experience maximizes all the ways you can engage attendees, setting the stage for them to interact, network, and share information. And as they say, content is king. It’s time for us to stop thinking of ourselves as only marketers, and more as content generators and maximizers.

Source: Entrepreneur
If you’ve been in the business world for any period of time, you’ve likely heard someone say, "Results matter." And they do, yet focusing only on results can be a recipe for disaster. When results are all that matter, people will do whatever it takes to achieve them. That’s just one of the problems with the Results Only Work Environment, otherwise known as ROWE.

Source: EXHIBITOR Magazine
EXHIBITOR Magazine is proud to announce the following winners in the first ever ISE 2017 Stand Design Awards. At the request of the show organizer and host, Integrated Systems Europe, every stand on the ISE show floor was automatically entered into the free competition and judged on site.

Source: CEIR Event
Event marketing will never go away. In fact, it’s gaining importance to exhibitors, even with so many other distractions out there. According to The State of Customer Marketing 2017, a survey of over 200 marketing leaders, companies identified three key areas for success in customer marketing efforts: relationship building, communication and customer satisfaction.