Source: IAEE HQ
I’ve shared before that I think it’s time to stop shaming millennials. One of the reasons: They’re no longer all young 20-somethings just starting their careers. More millennials are stepping into management and leadership roles every day.

Source: DoubleDutch
The rise of mobile technologies has upended how event planners reach – and engage – attendees at live events. Nearly two-thirds of Americans now own a smartphone, up from 58 percent in early 2014, according to the Pew Research Center.

Source: GES
GES has appointed Patrick Lukan as chief operating officer for the Middle East as the company prepares for significant growth in the region in 2017 and beyond. GES launched its Middle East events services business in 2009 with a single show. Since then the business has grown steadily under the leadership of Al Maaytah, delivering more than 80 events in 2016.

Source: Harvard Business Review
It’s no surprise that most people report a strong preference for flexibility when it comes to choosing their goals. This is understandable when you consider that most of us aren’t actually very good at predicting our actions and behaviors. Adopting a somewhat elastic approach to setting goals allows us some future wiggle room.

Source: TSNN
Want to take your trade show and turn it into a compelling, not-to-miss industry event? Try strapping a few live action cameras to some of your attendees, let them loose on the showfloor, live stream their experiences on Facebook and voila – you’ve not only given your at-home audience a glimpse of what they’re missing, you’ve also turned your event into a cutting-edge attendee marketing machine!

Source: Forbes
What do you consider social-media marketing? For most businesses and brands, the answer is simple: an opportunity to publish relevant content, grow your follower base, and generate both thought leadership and engagement.

Source: MDG
When analyzing what works well in marketing, analytics tops the list because it’s part of every aspect of business. Analytics makes it much easier for marketers to understand, anticipate, and shape the customer’s brand experience. Yet analytics alone isn’t enough to improve consumer interaction. Creativity is also required to make a brand resonate with consumers.

Source: CEIR Events
What’s your worst trade show nightmare – a catastrophe that could threaten your organization’s image and reputation, your show’s traffic, and your relations with customers? Do you feel powerless to do anything about possible a disaster?