Source: MarketingProfs
Your company's success at a tradeshow depends on more than just the quality of the booth design, of course, but rising industry competition and attendees' steadily declining attention spans have made design more important than ever.

Source: JWC
The current state of digital transformation in the exhibition industry can best be characterized
as work in progress. There is no clear path into the future in terms of new digital offerings.
The good news is, the threat of digital disruption is limited. The road ahead is not paved with
risks of rapid business model upheavals.

Source: Exhibitor Online
Ever since the first photo booth was unveiled at the world's fair in 1889, photo-taking stations have been a fixture at trade shows around the globe. It's easy to see why: They divert the limelight to attendees and give booth staffers a captive audience for a few precious minutes while participants wait in line.

Source: Inc.
Are your bosses leading or managing? There is a difference. And I hope all your managers are leading.

Source: Trade Show Executive
On January 1, California put into place a ban on state-sanctioned travel to U.S. states that have enacted anti-LGBT laws at any time since June 29, 2015. The ban followed passage of AB1887 last September after the state legislature determined that "California must take action to avoid supporting or financing discrimination against lesbian, gay bisexual and transgender people."

Source: IAEE Blog
In 2016 my life became a lot less hectic as I employed my word of the year: Simplify. I added more breathing room in my schedule – and my closet – and adopted a general mantra that "less is more." My year of simplifying was so fulfilling and freeing that I knew I wanted to build on the concept in 2017.

Source: EventMobi
With more and more conference and event organizers competing to attract participants, it is important to use every strategy available to "get the word out." Conference and event speakers are a largely untapped resource.

Source: TSNN
The Meetings Mean Business Coalition had a busy 2016 advocating to prove the value of the meetings industry, and 2017 looks to be even busier, as MMB continues to push existing initiatives forward and launch new ones.

Source: CEIR
When a show is complete, all of its planners and vendors take a well-deserved deep breath (maybe even a vacation) before moving on to the next show. While the "off-season" in our business is incredibly short, if not non-existent, the time between the end of an event and beginning of planning and marketing the next, is a critical time to evaluate.