Source: TSNN
What makes a modern marketing event memorable? Is it when a brand trots out the same ole' tactics to deliver the same ole' message to the same ole' people? Or is it when a brand breaks from the norm to boldly leverage forward-thinking tactics into engagements and strategies that captivate an audience in new and exciting ways?

Source: Forbes
If you’re not into video – or you’re only using it for SEO purposes – it’s time to step up your game. Video is going to continue to grow in the coming years. The release of 360-degree cameras and the popularity of live video is going to make sure of that.

Source: Exhibitor Online
Freeman, the leading global provider of brand experiences, today announced the launch of new virtual reality products and services, a transformational category for marketers that will fundamentally change the customer experience.

Source: Events in America
When participating in trade shows, it's important to predict your ROI in order to gauge which events best fit your company's goals as well as hit your target audience. Often this turns into a guessing game done through trial and error.

Source: Recode
There’s no need to rehash the details about all the cool, crazy or just plain interesting new products that were introduced at or around this year’s show in Las Vegas. Instead, here’s a big-picture perspective on what I saw at CES 2017.

Source: Trade Show Executive
Retired industry veteran Lynn Thompson, who was instrumental in developing the International Convention Center Conference (ICCC) produced by the International Association of Venue Managers (IAVM), has passed away at 72.

Source: Inc.
Despite various companies' efforts to kill it, as of now the world of work still runs largely on email. Want to change your boss's mind, land a new client, or motivate your team? Chances are, at some stage of the process, your success is going to depend on getting someone to open and respond to an email.

Source: CEIR Event
Data. It feels like the word is everywhere. In the digital age, data is created around everything we do. In the exhibitions and events industry, it is becoming more ingrained in our show planning, execution and follow-up with each passing year.